The Original BARK Company Announces Executive Appointments
October 14, 2021 at 04:15 pm EDT
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The Original BARK Company announced that Michael Novotny, who has served as Chief Operating Officer of BARK since 2019, has been named President of BARK Eats. In this role, he will work alongside co-founder Carly Strife to lead the Company’s high-quality, personalized nutrition and meal business as it continues to scale and prepares for nationwide rollout in 2022. Anil Nair, who brings over 15 years of public company experience spanning retail, supply chain, product management and analytics and was most recently Director, Global Logistics at Amazon, will become Chief Supply Chain Officer. In this role, he will manage all aspects of BARK’s inbound, fulfillment and outbound operations, and will focus on enhancing the Company’s cost efficient and predictable supply chain and delivery experience for BARK customers.
BARK, Inc. is a dog-centric company. The Company is a vertically integrated, omnichannel brand serving dogs across two key categories: toys & accessories and consumables. All of its products are designed, developed, and branded BARK. The Company's products are sold direct-to-consumer (DTC) and through its network of retail partners. It offers BarkBox and Super Chewer, which are subscription products that feature monthly themed boxes of BARK toys and treats that are delivered directly to a dog's home. Customers have the option to subscribe to these products on a monthly, six month, or annual basis. It offers customers incremental products via ATB, which enables it to cross-sell customers into its full portfolio of products, including kibble, treats, toppers, dental and more. Its toys category also includes revenue derived from the sale of other products such as beds, leashes, apparel, and other miscellaneous products. The Company also offers Barkbox and Super Chewer boxes.
BARK, INC. 
