Sofia Richie Signs on as the Face of the Collaboration as Juicy Couture celebrates its 25thYear
September 9th, 2020 -Italian sportswear brand,Kappa, and Los Angeles-founded leisurewear brand, Juicy Couture, are thrilled to announce the launch of a 2-drop capsule collection withSofia Richiedebuted as the face of the campaign ringing in Juicy's milestone 25thyear.
The celebrity-loved brands have teamed up to offer a collection that blends contemporary fashion with nostalgic feelings, reinterpreting classic Juicy Couture silhouettes with theKappaaesthetic.
The collaboration features fitted tracksuits, tube tops, belted bum bags, slides and more in a pastel palette of mint and blush, along with neutral offerings in a shade of black smoke. Each design includes instantly recognizable details including iconicKappaOmini logo depicting a man and woman sitting back-to-back with the Juicy Couture initials "J"and"C"across the classicKappaBanda running along the arms and legs of the tracksuit. The collaboration also includes the iconicJuicystamp inits signature Gothic fontacross the seat of the track pants.
The inaugural drop of the collaboration will be a collection fully composed in delicate silk satin, followed by a second drop in velour in time for fall with nod to a fabric that has become synonymously tied with the Juicy Couture brand over its 25 years in business. The full collection embraces Juicy Couture's LA heritage- a girl of leisure with a touch of glam - with a tributary nod to the early Aughts pop-culture scene.
Sofia Richiebrings an exciting energy to the collaboration as the face of the campaign. The collection is brought to life through the campaign's creative team, which includes make-up by Sam Visser and styling by Mimi Cuttrell. Photographed by Amber Asaly, the resulting imagery showcases an effortless attitude and ease that comes from wearing the collection throughout the day spent in extravagance at a chateau in the foothills of LA.
"I'm so excited to join theKappaJuicy family!Kappaand Juicy are synonymous with sport and style and the collection does an amazing job paying tribute to such a fun time in fashion and pop culture. "
- Sofia Richie
"TheKappatrack suit has been an instantly recognizable icon over the last 50 years through the sponsorships of renowned soccer teams like Barcelona FC and the US athletics teams. One might consider our track suits with the iconic BANDA logo tape as the original athleisurewear. A special collaboration with Juicy Couture and the classic feminine velour track suit felt like an instinctive fit. We felt it only natural to merge our distinctive codes; resulting in something both comfortable and glamorous."
- Lorenzo Boglione, VP of Sales atKappa
"Juicy Couture is one of the most beloved and memorable brands in fashion, and so many people have such a strong emotional connection to it," said Natasha Fishman EVP Marketing at Authentic Brands
Group at Authentic Brands Group, owner of Juicy Couture. "As we celebrate Juicy's milestone 25thyear, we are thrilled to partner withKappaon the launch of these two new capsule collections."
TheKappax Juicy Couture collection ranges from $40 - $225. The first drop will be available for purchase exclusively fromSeptember 10th- 13that a pop-up in Los Angeles (8618 Melrose Ave., Los Angeles, CA 90069) before becoming available at global retailers online onSeptember 15thincluding,kappa.com, and at the Galeries Lafayette Champs-Elysees on October 1st.
Born in Turin, Italy in 1967,Kappa®is a leading Italian sportswear brand owned and operated by BasicNetSpA, a global manufacturer of apparel, footwear and accessories for sport and leisure. Present in more than 130 countries and worn by professional athletes and style enthusiasts around the world,Kappa®is recognized for its heritage of technical sportswear, and non-conformist blend of Italian technology and style. Operating through a global network of licensed partners, BasicNetprovides R&D, product industrialization, and global marketing services for a diverse portfolio of brands includingKappa®(KappaAuthentic®,KappaSport®,KOMBATTM, and Kontroll®),Robe diKappa®, KWay®,Superga®,Briko®,Jesus® Jeans,Sabelt®andSebago®. Based in Turin, BasicNethas been listed on the Italian Stock Exchange since 1999.
ABOUT JUICY COUTURE
Juicy Couture is an LA lifestyle brand infused with casual glamour and an irreverent attitude, designed for girls all over the world. Embracing its Los Angeles heritage, Juicy discovers the couture in the everyday and delivers an element of surprise in all of its designs. Identified as a casual luxury brand, Juicy Couture offers apparel for women, girls and babies, as well as handbags, shoes, intimates, swimwear, accessories and jewelry. The brand is available in 60-plus freestanding stores and select department stores in approximately 94 countries throughout North America, Europe, Asia, Latin America, Africa and the Middle East. Its fragrance offerings are ranked among the world's top prestige fragrances and are available in 25,000 points of sale.
BasicNet S.p.A. published this content on 09 September 2020 and is solely responsible for the information contained therein. Distributed by Public, unedited and unaltered, on 10 September 2020 07:49:01 UTC