Beamr Imaging Ltd. announced that Beamr Cloud, the company?s GPU-powered video service, now supports the automated and scalable modernization of video to the emerging AV1 format (AOMedia Video 1). This upgraded service is poised to address a significant challenge that has occupied many video industry players in recent years, who were hesitant to adopt it before. While video usage is growing at an exponential pace, most videos are still based on a 20-year-old format, AVC (Advanced Video Coding).

By contrast, AV1 offers modern video encoding capabilities, improved image quality with higher compression and is designed for next-generation video handling. AV1 is used in areas such as streaming, gaming, remote desktop and more. Backed by tech giants, like Amazon, Google and Microsoft, AV1 is royalty-free, alleviating a major concern in the video industry.

Along with that, customers of Beamr Cloud's GPU-powered service will enjoy high-performance and high-speed results and automatic, scalable processes. The upgrading to AV1 is conveniently accessible to Oracle Cloud Infrastructure and Amazon AWS customers, allowing them to seamlessly connect their cloud video repositories to the modernization process of Beamr Cloud.