Bed Bath & Beyond Inc. announced the appointment of Bart Sichel as EVP, Chief Marketing & Customer Officer. Mr. Sichel will oversee fully integrated marketing and customer strategies for Bed Bath & Beyond, buybuy BABY and Harmon, reporting directly to Bed Bath & Beyond Inc. President and CEO, Sue Gove. Bart Sichel has more than 35 years of experience spanning marketing leadership, retail, and consulting.

He was the Chief Marketing Officer at Burlington Stores for eight years, and before that, he was with McKinsey & Company for 13 years. At McKinsey, he was a Partner and leader in their Marketing and Retail practices and supported a wide range of clients across department stores, specialty and big box retail, and branded manufacturers. At Burlington Stores, he was responsible for marketing, e-commerce, and strategy, as the company executed a turnaround, transformed the brand, thrilled customers, and created meaningful shareholder value.

Most recently, he has supported a wide variety of clients at his own consulting firm bps Captura.