Home furnishing retailer Bed Bath & Beyond Inc. is tapping Algonomy, a provider of algorithmic customer engagement technology, to provide customers algorithmically personalized search experiences at its online storefront.

The AI-drive capability is expected to dramatically improve a consumer's search effort, boost conversions and enhance product discovery, according to a press release.

The technology, called Find, will integrate with the company's Adobe Magenta e-commerce platform, and leverage real-time shopper behavior to personalize search results.

"With an 86% increase in digital growth last year and twice as many customers buying online, we needed a stronger digital strategy for serving a 'digital-first' omnichannel experience," Adrian Valenzuela, chief digital officer at Bed Bath & Beyond Mexico, said in the release "Search is no more just another tool, it's a key business lever, and a relevant and engaging experience can help our shoppers find what they need and complement in-store assistants online."

Bed Bath & Beyond Inc. operates more than 1,460 stores in the U.S., Canada and Mexico regions.

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