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    BEI   DE0005200000

BEIERSDORF AG

(BEI)
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Beiersdorf AG : New Head of Corporate Communications

09/13/2013 | 06:31am EDT

Hamburg, September 13, 2013 - Beiersdorf AG, Hamburg, is reshaping its Corporate Communications. With effect from October 1, 2013, it will be reorganizing its global communications activities and merging its Corporate Communications and Corporate Sustainability departments. Inken Hollmann-Peters will be responsible for managing the combined unit, reporting in this position to Stefan F. Heidenreich, Beiersdorf AG's CEO.

In future, the new unit will comprise the following functions:

- Press and media relations
- Financial communications
- Brand PR
- Internal communications
- Issues management
- Sustainability management
- Social responsibility

The objective of the reshaping is, among other things, to further sharpen the focus of Beiersdorf AG's entire communications activities and to integrate the individual areas more tightly.
Inken Hollmann-Peters (53) joined Beiersdorf AG in 1988 after graduating with a degree in economics from the University of Hanover, Germany. Since then, she has held a number of managerial positions with the company, including internationally. Among other things, she  managed the international NIVEA Marketing from 2000 to 2010 as joint leader. Most recently, she was head of Corporate Sustainability.

The previous head of Corporate Communications, Sven Jacobsen, will leave the company at his own request and in amicable agreement effective September 30, 2013, to pursue a new professional challenge.
CEO Stefan Heidenreich thanked Mr. Jacobsen for his work for the company and wished him all the best for his professional future.

About Beiersdorf AG

Cosmetics company Beiersdorf AG is based in Hamburg, Germany, and has around 16,500 employees worldwide. Its sales in 2012 amounted to €6 billion and it has been listed on the DAX since December 2008. Beiersdorf's NIVEA is the world's No.1 skin care brand*. Other names in its successful international brand portfolio include Eucerin, La Prairie, Labello, 8x4, and Hansaplast. Subsidiary tesa SE is one of the world's leading producers of self-adhesive products and system solutions for industry, craft businesses, and consumers. Beiersdorf has more than 130 years of skin care experience and is known for its innovative and high-quality products.

*Source: Euromonitor International Limited, NIVEA by global brand name in the categories Body Care, Face Care and Hand Care; in retail value terms, 2012.

Contact:

Beiersdorf AG
Inken Hollmann-Peters
Vice President Corporate Communications & Sustainability
Phone: +49 (40) 4909 2001
Email: cc@beiersdorf.com

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© Publicnow 2013
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Sales 2021 7 640 M 8 899 M 8 899 M
Net income 2021 680 M 792 M 792 M
Net cash 2021 3 056 M 3 559 M 3 559 M
P/E ratio 2021 31,6x
Yield 2021 0,73%
Capitalization 21 779 M 25 333 M 25 366 M
EV / Sales 2021 2,45x
EV / Sales 2022 2,27x
Nbr of Employees 20 465
Free-Float 38,8%
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Number of Analysts 25
Last Close Price 96,02 €
Average target price 104,35 €
Spread / Average Target 8,68%
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Managers and Directors
Vincent Warnery Chairman-Executive Board
Astrid Hermann Chief Financial Officer
Reinhard Pöllath Chairman-Supervisory Board
Gitta Neufang Senior Vice President-Research & Development
Manuela Rousseau Member-Supervisory Board
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