Beiersdorf : Cultural diversity as a key to success

Federico: Of course, there are aspects to be aware of when working with colleagues from other cultures. Sometimes facial expressions or small gestures can lead to uncertainty. In order to avoid misunderstandings, I deal with the cultural background of my counterpart in advance. Being respectful and curious has always helped me to learn new things about other cultures and also to build friendships.

VJ: I myself am a native of the Philippines and found it challenging at first to adjust to different ways of working and perceptions of professional etiquette. This includes communication styles that I had to get used to. For example, people from Asia tend to be conservative and reserved in the way they express their opinions, whereas Europeans are straightforward and direct.

Federico (laughs): That's true. As a Spaniard, I am very passionate and emotional. Working with colleagues from other cultures has taught me to adapt my way of communicating without losing my authenticity.