Hamburg - With great concern, Beiersdorf has been following the news and images of destruction caused by the heavy rainfall in Germany, Austria, Belgium, and the Netherlands. As a sign of solidarity and to provide rapid support for those affected by the damage caused by the storms, Beiersdorf is donating EUR1 million. The amount will go immediately to the German Red Cross (DRK) as well as the respective national societies of the Red Cross in Benelux, and the German Life Saving Association (DLRG), which have been working tirelessly for days in the crisis regions.
'Stunned and deeply saddened, we witnessed the incredible damage caused by the storms in the individual regions over the past few days. Our thoughts are with the people who are mourning the loss of their loved ones or whose homes have been damaged and destroyed,' said Vincent Warnery, Chairman of the Executive Board at Beiersdorf. 'We have therefore decided to help quickly and unbureaucratically. Our thanks go to the many aid workers on the ground who are showing solidarity and sometimes risk their own lives to save people's lives and fight the floods.'
Executive Board Member for Human Resources, Zhengrong Liu, adds: 'Many of our employees have signaled that they would also like to support the people affected in the storm regions. Solidarity and mutual support are deeply rooted in Beiersdorf's values. We will offer our employees an uncomplicated way to donate in the next few days.'
The DLRG deployed 25 water rescue teams with around 2,400 rescuers. According to the DLRG, the inflatable rescue boats have also proven their worth. Thanks to NIVEA's support, around 100 of these boats have been made available to the DLRG in recent years. With their help the rescue teams were able to save many people from their homes. According to the DLRG, the donation will be used to help people and families whose livelihoods have been affected by the floods to make a new start. Furthermore, input materials need to be acquired to guarantee the current and future operational capabilities.
More than 3,500 helpers are currently on permanent duty for the DRK. In addition to caring for those affected, the DRK also provides support with dam reinforcement and patient transport, as well as with air rescue, in cooperation with other partners.
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