Hamburg, May 27, 2021 - They are pioneers of a new technology - Beiersdorf and the Swiss packaging specialist Nussbaum are producing aerosol cans made entirely from recycled aluminum. After a year of development, the partner companies are producing the innovative aerosol packaging entirely out of used beverage cans - and are beginning a new chapter in the area of the circular economy. The first Beiersdorf products in aerosol cans made from 100 percent post-consumer recycled aluminum will be rolled out in the market as early as at the end of 2021. There are also plans for other parts of the Hamburg skin care company's product range to gradually be made more sustainable, among other things by using recycled aluminum. This is another way in which Beiersdorf is contributing to the achievement of the climate targets it set with its CARE BEYOND SKIN Sustainability Agenda in 2020.

'With our pioneering partnership with Nussbaum, we are triggering a cross-industry rethink all along the value chain and are reducing our carbon footprint relating to aerosol cans by up to 90 percent,' says Norbert Menzel, Principal for Packaging Technology. Andreas Fliss, Global Procurement Director Packaging & 3PM, adds: 'Long-term partnerships and close collaborations are essential to drive the development of environmentally friendly packaging solutions.'

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Beiersdorf AG published this content on 27 May 2021 and is solely responsible for the information contained therein. Distributed by Public, unedited and unaltered, on 27 May 2021 08:06:06 UTC.