Beiersdorf Aktiengesellschaft specializes in the development, production and marketing of cosmetic products. Net sales break down by family of products as follows:
- cosmetic products (82.4%): skincare products for the face and body (Nivea Labello, 8x4, SBT, La Prairie, Slek and Florena brands), haircare products (Nivea), plasters and bandages (mainly Hansaplast and Elastoplast), dermatology products (Eucerin);
- adhesive products (17.69%): band-aids, adhesive tape, surgical tape, scotch tape, etc. (Tesa brand).
Net sales are distributed geographically as follows: Europe (44.1%), Africa/ Asia/ Australia (26.3%) and Americas (29.6%).
BEIERSDORF 
