Misel: Sure! As a company we recognize the importance of inclusivity and as a brand we aspire to increase the representation of our diverse consumer base. Not only showing it in our communication, but also in our product propositions. The skin is a key part of our identity and all too often what the world uses to define how we are seen. For many of us, our skin directly shapes the experiences we have in life. At Beiersdorf, we care for everybody's skin. For us, it is what unites us and we want to be uncompromising in representing skin in all of its beautiful shades and differences. This campaign is the start of this journey for us in Health Care.
That is why we expanded the Sensitive line with additional skin tone colors. The campaign marks the launch of these new tones. They are currently being rolled out in the first markets. The first wave includes the United Kingdom, Canada, South Africa, Australia, France, the Netherlands and Germany. This launch also perfectly underlines the purpose of Health Care: 'We've got you covered, for a life uninterrupted.' Because this is an inclusive promise. I am very proud of this step. Not at last because it allows us to better reflect not only our consumers, but also ourselves - the diverse team behind our brands.
Beiersdorf AG published this content on 08 April 2021 and is solely responsible for the information contained therein. Distributed by Public, unedited and unaltered, on 08 April 2021 10:05:11 UTC.