BNBM sets brand construction and technological innovation as the two strategies to promote its development, and harvests massive achievements by insisting on growth through new technology, vigorously carrying forward the spirit of innovation, implanting innovation spirit into employee’s blood, creating long lasting competitiveness of the company.     

August 31st, 2011 BNBM Innovation Conference was held in Tsinghua University. Excellent employees and departments are awarded during the conference in the fields of management innovation, brand construction and technology innovation, the prize value exceeding 1 million RMB. Meanwhile, the launching ceremony of the Strategic Cooperation on Green Building Research between BNBM and Tsinghua University (School of Architecture) was held. Mr. Wang Bing, Deputy President of CNBM and Chairman of BNBM delivered the keynote speech; Mr. Shi Dinghuan, Counselor of State Council and Executive Vice President of Chinese Research Association, Mr. He Renfei, Director of Wall Materials Innovation Division of MOHURD, Mr. Xu Yongmo, Vice President of China Building Materials Federation, Mr. Liu Peng, Vice President of China Enterprise Confederation and Ms. Tian Mingzhu, Director of Zhongguancun Office, Trademark Office of the State Administration for Industry & Commerce of the PPC attended the conference and delivered speeches. The conference was hosted by Mr. Zhang Nailing, Party Secretary and Deputy GM of BNBM.

Adhering to and carrying forward the spirit of innovation is the definite choice of BNBM in order to build lasting competitiveness. BNBM inspires the employees’ innovative spirit by the annual innovation conference, an important activity for BNBM to promote self-innovation and accelerate the advancement of scientific and technological innovation and brand construction, which has formed the unique innovation culture of BNBM. BNBM is the only company in China’s new building materials industry to heighten brand construction and technology innovation to the level of company strategy, also an important measure to implement “Central enterprises play a support and leading role in the development of national economy, and build long-term mechanism for the scientific development of enterprise” from State-owned Assets Supervision and Administration Commission of State Council. This conference has awards in three categories: brand innovation award, technology innovation award and management innovation award. Evaluated by the assembly, more than 300 people have got 90 awards. Among, “New technology and equipment development for gypsum board production line of 30 million sqm capacity” got the top award of technology innovation award. The winners are involved in production, operation and management, ranging from the production line to business executives, and technological innovation projects have achieved a new high in terms of quality and quantity.                                                                         

Mr. Wang Bing, Chairman of BNBM, addressed that innovation is the key of the present world, also the important mission of enterprises. Innovation and creativity are the important basis for the national economic vitality and the support for promoting industry structure upgrade and economic take-off. The establishment of BNBM is “new” and from the day of its establishment, BNBM put innovation as its primary mission.  In the years that follow, BNBM insists innovation as the soul for the development of the company, continually build and improve the company's innovation management system, increase innovation intensity, expand innovation dimension, and the scope of technology innovation extends from technology, product to brand, management and all aspects of company operations. BNBM transforms the innovation achievement to the company's operating characteristics which promotes BNBM make continuous progress and achievements. Around three strategic innovation deployment, BNBM has formed a mature and complete business model in brand positioning, brand architecture, brand promotion, brand management, brand value upgrade and brand asset management and other aspects; the current brand value has reached 9.321 billion yuan, ranking No.1 in building materials industry; BNBM makes optimization in management mode, management system and organization implementation; in addition, BNBM creates a comprehensive, multi-level technology innovation system in technological innovation, stimulating good innovation atmosphere including the production line workers, and ultimately translating into product advantages, walking at the forefront in energy conservation, recycling economy, resource utilization.

Also at the meeting, the launching ceremony of the Strategic Cooperation on Green Building Research between BNBM and Tsinghua University (School of Architecture) was held.

During the conference, Vice President Shi Dinghuan, Vice President Xu Yongmo, Vice President Liu Peng, spoke highly of BNBM’s independent innovation strategy and results achieved. Through technological advancement and innovation and based on optimizing structure, improving efficiency and reduce energy consumption, BNBM maintains a growth rate of 30% for seven consecutive years, leading the high end market by brand advantages and system solutions and has become one of the few enterprises in China that surpasses World Fortune 500 companies in terms of technical quality, sales price and market share. As the only company in building materials industry that has been selected as national IPR demonstration enterprise, BNBM creates a surprising innovation declaration rates that it takes an average of 2.3 days to declare a patent. At the same time BNBM shoulders the social responsibility by not to damage the environment as the cost of its rapid development, and adopts the green development approach. by taking the development of "low-carbon, energy saving, environmentally friendly" green building and green building solutions as the mission, BNBM produces products with the performances of safe, heat preservation & insulation, fire protection, noise reduction by using industrial solid wastes as raw materials and adopting clean production technology with low energy consumption. BNBM is leading the technological advancement and sustainable development of the industry.