As part of its strong growth strategy in
Believe has been a long-term partner of both platforms from early stages and the renewed deals will result in wider opportunities to develop its local and international artists on the platforms, notably as Believe became one of the first companies to make available daily streams statistics from TME and NetEase Cloud Music, thus allowing its labels and artists to monitor their performance on the platforms in real time.
Operating in the country since 2016, Believe accelerated massively its investment in 2018 as the market matured and was one of the first international companies to sign distribution deals with local platforms, to significantly invest in local teams, as well as to develop its presence across the market’s largest cities. Believe now represents thousands of artists and hundreds of labels locally.
This long-term approach has allowed Believe to strengthen its local expertise to help its labels and artists reach significant levels of success. Among them, Chinese singer Young Captain, one of Believe’s Artist Services key clients in
In the past decade, the Chinese music industry has undertaken a profound change towards a more structured ecosystem supporting music creation, fighting against piracy and offering greater transparency. Alongside players such as TME, NetEase Cloud Music and ByteDance, Believe has been at the forefront of this evolution, accompanying the switch of the Chinese music market toward a sustainable business model through its licensing approach and philosophy of supporting local artists, at all stages of their careers, with respect, expertise, fairness and transparency.
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About Believe
Believe is one of the world’s leading digital music companies. Believe’s mission is to develop independent artists and labels in the digital world by providing them the solutions they need to grow their audience at each stage of their career and development. Believe’s passionate team of digital music experts around the world leverages the Group’s global technology platform to advise artists and labels, distribute and promote their music. Its 1,430 employees in more than 50 countries aim to support independent artists and labels with a unique digital expertise, respect, fairness and transparency. Believe offers its various solutions through a portfolio of brands including TuneCore, Nuclear Blast, Naïve. Groove Attack and AllPoints. Believe is listed on compartment A of the regulated market of Euronext Paris (Ticker: BLV. ISIN: FR0014003FE9).
www.believe.com
Press contacts:
Manon Jessua, manon.jessua@believe.com
Kelly Martin, kelly.martin@agenceproches.com, +33 6 63 52 94 74
Contact Investors Relations:
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- 2022-04-28 - Announcement Deal renewals - NetEase x Believe x Tencent
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