Believe announced the appointment of Alex Kennedy as Managing Director for the UK. Reporting to Denis Ladegaillerie, Founder and CEO of Believe, Kennedy will lead the three business lines that Believe operates in the UK: Premium Solutions (including Label and Artist Solutions and Artist Services) and Automated Solutions (TuneCore), with a focus on finetuning Believe's M&A strategy in the region. In this role, Kennedy will be responsible for defining the best strategies to accelerate growth, putting Believe's unparalleled digital know-how and expertise at the service of UK artists and labels and continue to strengthen high quality relations with DSPs.

Past key roles include Chief Commercial Officer at D2C platform Music Glue, Head of Commercial Development at Sky Tickets, Head of Music Licensing at Sky TV, Head of Publishing at Omnifone; as well as Founder and C.O.O of Retail Tech business Givvit and managing the music artist Doc Brown (Ben Bailey Smith).