Believe S.A. announced several new appointments in its Southeast Asia (SEA) leadership team to accelerate its growth and reinforce its leading positions locally, promoting Antoine El Iman (Managing Director of Southeast Asia and Australia/New Zealand), Dahlia Wijaya (Country Director, Indonesia), Georgette Tengco (Country Director, Philippines), and Somwalee Limrachtamorn (Country Director, Thailand). Antoine El Iman – Managing Director, Southeast Asia and Australia/New Zealand.Antoine joined Believe in 2019 as Head of Labels and Artists Solutions for Southeast Asia, helping to establish the Group as the leading player in markets like Indonesia, Malaysia, the Philippines, Thailand and Vietnam. With prior experience in management as well as having worked in the music and technology industries in both Europe and Asia, he will lead the next phase of Believe's growth in Southeast Asia and Australia/New Zealand.

Dahlia Wijaya – Country Director, Indonesia.Dahlia joined Believe in 2019, coming with over 10 years of experience in the music industry, having worked in music publishing as well as at Nagaswara and GP Records, two of the biggest local labels in the country. Believe has built its leadership position in Indonesia by serving local labels and artists at every stage of their career, in Jakarta and all over the country and its islands (Sumatra, Java, Bali). Believe's team audience development and monetization expertise have been instrumental in a market that is largely dominated by video content consumption.

Somwalee (Tune) Limrachtamorn – Country Director, Thailand. Somwalee joined Believe in February 2022 and previously held the role of Managing Director for Thailand at data analytics company Nielsen, with 18 years of experience in FMCG retail, automotive, finance/banking, telecoms, and media. Since 10 years Believe has contributed to the development and the success of some of the most forward thinking local labels (What The Duck, Highcloud, Yupp.) and artists (Phum Viphurit, Hybs, Yougohm) in Thailand.

In September 2022, the company launched bYond, an imprint dedicated to developing the forefront of Thai hip-hop. Georgette Tengco – Country Director, Philippines. Georgette has held leadership positions at a range of local and international entertainment brands in the Philippines – notably GMA, TV5, MTV, Channel V, The CW, Sony/AXN, and Iflix Philippines.

She joined Believe as Country Director for the Philippines in August 2022. Believe is known to be the key partner of the Filipino music industry and its digital development, serving the top local labels (Universal Records, PolyEast, Viva Records). Believe's advanced marketing tools are particularly effective in a country where the platform has a large subscribers base and that massively exports its music.