Believe announces a strategic partnership
with minority stake in Play Two
Paris,
Believe and Play Two share a common entrepreneurial culture and have already collaborated on the international development of artists. This obvious partnership will further accelerate the growth of the two companies. Play Two will be able now leverage the technological innovation and digital expertise which are at the very core of Believe's business model to accelerate the development of audiences and monetization of its artists on the digital markets in
The partnership also boasts a highly complementary roster, with the two Groups exercising leadership in different genres of music. Play Two artists such as Gims, Vitaa, Hatik,
Believe has taken a 25% stake in Play Two, which is majority owned by
"This partnership with Believe is another important step in the growth of Play Two. We have known the Believe teams for a long time and share with
"I am delighted to associate Believe with the number one French independent label, founded and run by Sébastien and Julien, two talented entrepreneurs with a long track record of success, and at the same time with the number one French media group TF1, which has enabled Play Two to accelerate its development and become a key player in the market. I am confident that we will work together to accelerate Play Two's digital transition and open up new music segments to digital with our shared expertise and innovation", said
About Believe
Believe is one of the world’s leading digital music companies. Believe’s mission is to develop independent artists and labels in the digital world by providing them the solutions they need to grow their audience at each stage of their career and development. Believe’s passionate team of digital music experts around the world leverages the Group’s global technology platform to advise artists and labels, distribute and promote their music. Its 1,401 employees in more than 50 countries aim to support independent artists and labels with a unique digital expertise, respect, fairness and transparency. Believe offers its various solutions through a portfolio of brands including TuneCore, Nuclear Blast, Naïve, Groove Attack and AllPoints.
Believe is listed on compartment A of the regulated market of Euronext Paris (Ticker: BLV.PA, ISIN: FR0014003FE9).
www.believe.com
About
The entrepreneurial tandem of
They established "PlayOn" in 2006, which produced ZAZ, Raphael, Kids United and the musical "Cendrillon" at Mogador. The magazine "Décideurs" awarded Play On the "
They created Play Two in 2016 (in association with TF1), thus paving the way to embrace the evolving market: new contractual models, support for disintermediation between creators and consumers, explosion of streaming … Play Two has been
About TF1
The TF1 group is a global player in the production, publication and distribution of content.
Our ambition is to use our content to positively inspire society.
Our operations comprise:
. Broadcast with 5 free-to-air channels (TF1, TMC, TFX, TF1 Séries Films, LCI), 4 theme channels (Ushuaia TV, Histoire TV, TV Breizh, Série Club), 3 on-demand content platforms (MYTF1, TFOU MAX and Salto), and the TF1 PUB advertising airtime sales house.
. Production via Newen, home to more than 30 labels in
. Digital via our web natives activities and high-powered digital communities including
. Music and live shows.
The TF1 group has operations in more than 10 countries and nearly 3,700 employees, and generated revenue of €2,081.7 million in 2020 (Euronext Paris: ISIN FR0000054900).
www.groupe-TF1.fr/en
CONTACTS
Investor Relations Contact
Media Contacts
Kelly Martin - +33 6 63 52 94 74 - kelly.martin@agenceproches.com
Attachment
- Press release -
Believe Play Two Partnership -November 3 2021
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