Bell-Park Co.,Ltd. revised consolidated and non- consolidated earnings guidance for the first half and full year of 2015. For the first half, on consolidated basis, the company expects net sales of JPY 42,317 million, operating income of JPY 1,685 million, ordinary income of JPY 1,732 million, and net income of JPY 977 million or JPY 152.45 per share against net sales of JPY 48,000 million, operating income of JPY 1,360 million, ordinary income of JPY 1,360 million, and net income of JPY 750 million or JPY 116.93 per share previously forecasted.

For the first half, on non-consolidated basis, the company expects net sales of JPY 40,255 million, operating income of JPY 1,563 million, ordinary income of JPY 1,634 million, and net income of JPY 917 million or JPY 143.12 per share against net sales of JPY 45,900 million, operating income of JPY 1,290 million, ordinary income of JPY 1,310 million, and net income of JPY 720 million or JPY 112.26 per share previously forecasted. First half sales are expected to be lower than in the previous forecasts primarily because mobile handset sales volume was less than planned. Forecasts for operating income, ordinary income and net income have been increased for several reasons. One is the policy of focusing on normal installment sales in order to avoid involvement in excessive and discountable sales activities that result in high cancellation rates. First half earnings also benefited from fees associated with the new optical broadband service, the efficient use of expenses and the stronger than expected performance of subsidiary Bell-Park Next Co. Ltd.

For the full year, on consolidated basis, the company expects net sales of JPY 87,873 million, operating income of JPY 2,593 million, ordinary income of JPY 2,639 million, and net income of JPY 1,482 million or JPY 231.14 per share against net sales of JPY 95,900 million, operating income of JPY 2,540 million, ordinary income of JPY 2,540 million, and net income of JPY 1,410 million or JPY 219.84 per share previously forecasted.

For the full year, on non-consolidated basis, the company expects net sales of JPY 83,857 million, operating income of JPY 2,400 million, ordinary income of JPY 2,496 million, and net income of JPY 1,392 million or JPY 217.04 per share against net sales of JPY 91,700 million, operating income of JPY 2,400 million, ordinary income of JPY 2,450 million, and net income of JPY 1,350 million or JPY 210.48 per share previously forecasted. The 2015 mobile handset sales volume plan has been lowered based on sales volume in the first half and following the end of the first half. As a result, the sales forecast has been reduced, too. There is no revision to the non-consolidated operating income forecast but the ordinary income and net income forecasts are higher. On a consolidated basis, all three earnings forecasts have been increased because of the contribution to earnings from subsidiary Bell-Park Next. Co. Ltd.