Beluga Public Joint Stock : WineLab and Wildberries partnership

WineLab is a retail chain of beverages managed by BELUGA GROUP, together with Wildberries, Russia's largest online shop, have launched a project to sell alcoholic drinks by click & collect in Moscow: customers can choose their favourite brands, place a pre-order and pick it up at one of the chain's shops. Wildberries offers a range of over 1,000 items of still and sparkling wines, beers, spirits, and other drinks.

The joint project with the largest marketplace in the country will allow the retail chain to strengthen its position in e-commerce, one of the priorities of BELUGA GROUP's strategy, making another shopping channel available to consumers, and for Wildberries, opening up a new customer segment.

The WineLab assortment is already represented on the SberMegaMarket storefront, and there are plans to expand the chain's presence on other major marketplaces in the country.

About BELUGA GROUP

BELUGA GROUP is Russia's largest wine and spirits company and a major alcohol importer. The company owns five production facilities, one alcohol distillery, Golubitskoe Estate winery, a corporate distribution system, and the WineLab retail chain.

The company's key brands are the super-premium Beluga vodka, Belenkaya, Arkhangelskaya, Snow Owl (Belaya Sova), Copper Horse (Mednaya Loshadka), and Myagkov vodkas, Golubitskoe Estate still wines, Tête de Cheval sparkling wines, VOGUE Russian Champagne, Beluga Hunting bitters, Golden Reserve, Bastion, and Ardeli Russian cognacs, Green Baboon gin, Fox & Dogs Scotch whisky, Troublemaker Irish whiskey, Eagle's Rock bourbon, and Devil's Island rum.

The company is the exclusive distributor for William Grant & Sons, marketing their Scotch brands Glenfiddich, Grant's, Monkey Shoulder, Clan McGregor, and The Balvenie, Tullamore D.E.W. Irish whiskey, Hendrick's gin, and Milagro tequila in Russia. Beluga is also a Russian distributor for the French-made Camus Cognac House and the US distiller Sazerac (Buffalo Trace, Benchmark and Early Times bourbons, and Fireball whiskey liqueur). Beluga also markets highly popular alcoholic beverages, including Barcelо́ rum, Torres brandy, Noy Armenian brandy, Plantation rum, and beverages of the Latvijas Balzams family.

Beluga is the exclusive Russian representative for numerous global brands and producers, including Familia Torres, Masi, Tenuta Luce, Billecart-Salmon Champagne, Maison Louis Latour, Gérard Bertrand, Faustino, Cono Sur, Maison Calvet, Piccini, Barefoot, Markus Molitor, Mateus, Silk & Spice, Sandeman, JP. Chenet, Trivento, and an exclusive distributor for RIEDEL, the Austrian manufacturer of premium wine glasses and glassware.

BELUGA GROUP successfully markets its products internationally. It is in the Russia's top vodka exporters and leads Russia in the export of super-premium vodkas.