Health Insurance Innovations, Inc. announced the planned transition from Michael Hershberger as Chief Financial Officer to Erik Helding. Mr. Hershberger will continue to serve as Chief Financial Officer until November 15, 2019 and will continue to be employed with HIIQ until December 31, 2019 to assist with the transition. Mr. Helding will take over as the Chief Financial Officer on November 15, 2019 and is also elected as Treasurer and Secretary of the company.

Mr. Helding was most recently the Chief Financial Officer at CNO Financial Group, Inc. Prior to that, he served in various financial leadership positions at CNO. He joined CNO in 2004 as Director of Finance for Bankers Life and Colonial Penn. Prior to joining CNO, Mr. Helding held finance positions with GE Capital from 1999-2004.