On February 24, 2021, Best of the Best PLC (AIM:BOTB) provided an update to shareholders on the continuing strength of trading through the third quarter of the financial year and that the Board has concluded the review of options as announced on June 17, 2020 under a formal sale process (as defined by the Takeover Code). The Board is highly confident in the Group's prospects for the future and has concluded, following extensive talks with a range of parties from a number of sector verticals and private equity, that it is in shareholders' best interests to focus on the continuing growth of the business under its existing strategy. This pure online strategy, with a focus on cash generation, enables a policy of consistent shareholder returns. The Company entered into this review of options to explore early-stage discussions with a number of interested parties in an orderly fashion. The "formal sale process" mechanism was adopted in order to facilitate these discussions with certain regulatory dispensations under the Takeover Code, but was not intended to indicate that a sale was the most likely or preferred outcome, only an option. The Board was determined that the review would not distract from the Group's operations or extend longer than necessary, but the pace of these talks was unavoidably impacted by the restrictions relating to Covid-19. With the conclusion of this review process, the Company is therefore no longer in an "offer period" as defined by the Takeover Code.