BETER BED HOLDING N.V. PRESS RELEASE FIRST QUARTER RESULTS 2012

Uden, the Netherlands, 10 May 2012

Contents

1. Press release - first quarter results 2011 …………………………………………………… 3

2. Consolidated balance sheet……………………..……………………………………………. 6

3. Consolidated profit and loss account.........………………………………………..………… 7

4. Consolidated cash flow statement...…………………………………………………......….. 8

5. Consolidated statement of comprehensive income ……………………………………….. 9

6. Consolidated overview of movement equity..…………………………………………........ 9

Beter Bed Holding N.V. - Q1 results 2012 2

1. Press release Beter Bed realises 7% growth in revenue and increased operating profit in Q1 2012

• Growth in revenue mainly due to positive developments in Germany.
• Challenging market conditions continue in the Netherlands and in Spain.
• 3.5% growth in operating profit despite increased marketing activities.
• Net profit virtually the same as in Q1 2011 at € 8.9 million (Q1 2011: € 9.0 million).
• Expansion continued unabated: Net total of 23 stores opened in Q1 2012.
Beter Bed Holding N.V. realised revenue totalling € 108.5 million in the first quarter of 2012. This represents an increase of nearly 7% compared to the first quarter of 2011 (first quarter
2011: € 101.4 million). Operating profit grew by 3.5% to € 12.3 million (first quarter 2011: € 11.9 million). Net profit remained virtually the same as in the first quarter of 2011 at € 8.9 million (first quarter 2011: € 9.0 million). The increased revenue, a fractionally lower gross profit and strongly
increased marketing costs, with unchanged average expenses per store, led to an increase of the operating profit by 3.5%. Net profit in the first quarter of 2012 is marginally lower due to the
higher tax burden.

Key figures for first quarter

(in millions of € unless stated otherwise)

Q1 2012

Q1 2011

Change

Revenue

108.5

101.4

6.9%

Gross profit (%)

55.8%

56.0%

Operating profit/EBIT

12.3

11.9

3.5%

Net profit

8.9

9.0

(0.7%)

Earnings per share (in €)

0.41

0.42

(2.4%)

Solvency (%)

57.9%

55.7%

Ton Anbeek, Chief Executive Officer:

'We are very satisfied with the developments in Germany. The company has succeeded in realising strong growth in revenue in comparable stores for the third consecutive quarter. This increase has amounted to more than 9% over the last three quarters. Market share in Germany also rose again in the first quarter. The company does, however, continue to be faced with markets in Spain and the Netherlands that once again contracted in the first quarter. Despite this contraction, market shares in both countries nonetheless grew as a result of strengthened promotional activities and the increase in the number of stores.'

First Quarter 2012

There was limited growth in revenue in comparable stores of 0.3% in the first quarter of 2012. There continued to be differing performance between the two key markets of the Netherlands and Germany in the first quarter of 2012. Revenue in comparable stores rose by 8% in Germany, while it decreased by 7% in the Netherlands.
Revenue rose by 12% in Germany in the first quarter of 2012 (including new stores).
Despite the decrease in revenue in comparable stores in the Netherlands, the total decrease in revenue in the country could be limited to 2% due to the growth in the number of stores.

Beter Bed Holding N.V. - Q1 results 2012 3

This has also led to continuing growth in market share.
The decrease in revenue in comparable stores amounted to 17% in Spain. Total revenue in
Spain rose by 5% thanks to the opening of new stores.
The change in revenue per country in the first quarter of 2012 compared to the first quarter of
2011 is as follows:
Netherlands -2% Germany +12% Austria +14% Switzerland +23% Spain +5%
Belgium +52% (from 9 to 10 stores) Poland +49% (from 4 to 6 stores)
Total +7%
38 stores were opened and 15 stores were closed in the first quarter of 2012. This brings the total number of stores to 1,210 at the end of March 2012. The new stores are mainly Matratzen Concord stores in Germany and El Gigante del Colchón stores in Spain.

Number of stores

31.12.2011

Closed

Opened

31.3.2012

Matratzen Concord

963

7

29

985

Beter Bed

87

-

-

87

El Gigante del Colchón

67

-

6

73

BeddenREUS

Slaapgenoten/ Dormaël Slaapkamers

39

16

-

-

1

1

40

17

Matratzen-AbVerkauf (MAV) 15 8 1 8
Total 1,187 15 38 1,210

Financial

Revenue rose by 6.9% in the first quarter of 2012 compared to the first quarter of 2011. Gross profit decreased by 0.2 percentage points in the first quarter of 2012 to 55.8%. Gross profit decreased primarily as a result of more aggressive promotions during the important winter sales period, principally in the Netherlands. The increase in operating expenses from € 44.9 million in the first quarter of 2011 to € 48.2 million in the first quarter of 2012 is in line with the growth in the number of stores from 1,127 at the end of March 2011 to 1,210 at the end of March 2012.
Operational expenses as a percentage of revenue increased from 44.3% in the first quarter of
2011 to 44.5% in the comparable period of 2012. Operating profit totalling € 12.3 million or
11.4% of the revenue was achieved in the first quarter of 2012 (first quarter 2011: € 11.9 million,
11.8% of the revenue). Due in part to the growth in the share of the profit realised in Germany, the tax burden rose from 24.4% in the first quarter of 2011 to 27.2% in the first quarter of 2012.

Beter Bed Holding N.V. - Q1 results 2012 4

Net profit in the first quarter of 2012 amounted to € 8.9 million compared to € 9.0 million in the same period of last year. Earnings per share in the first quarter of 2012 amounted to € 0.41 (same period 2011: € 0.42).
Solvency totalled 57.9% at the end of the first quarter of 2012 (end first quarter 2011: 55.7%, end 2011: 54.1%).

Outlook for six months of 2012

In April the company was able to benefit in the Netherlands from an early Easter with favourable weather conditions, which resulted in more visitors. There are not, however, any signs of structural recovery yet. In Germany the positive trend also continued in the second quarter. Nevertheless, the order portfolio for the entire group at the beginning of the second quarter was
€ 2 million lower than a year before. Based on these developments, the company expects to realise a virtually unchanged or lower operating profit in the first half of 2012 compared to the first half of 2011.

Profile

Beter Bed Holding N.V. operates in the European bedroom furnishings market. Its activities include retail trade through a total of 1,210 stores at the end of March 2012 that operate via the chains Beter Bed (the Netherlands and Belgium), Matratzen Concord (Germany, Switzerland, Austria, the Netherlands, Belgium and Poland), El Gigante del Colchón (Spain), BeddenREUS, Dormaël Slaapkamers and Slaapgenoten (all three active in the Netherlands) and MAV (Germany). Beter Bed Holding is also engaged in developing and wholesaling branded products in the
bedroom furnishings sector in the Netherlands, Germany, Belgium, Spain, Austria, Switzerland and Turkey via its subsidiary DBC International. Beter Bed Holding achieved net revenue of
€ 397.0 million in 2011. A total of 63% of the group's net revenue is generated outside the
Netherlands. The company has been listed on NYSE Euronext Amsterdam since December
1996. Beter Bed Holding shares are traded on the Amsterdam Small Cap Index.

Financial Calendar

Publication Q2 2012 trading statement

week 28

20.07.2012

Publication half-year results 2012

week 35

30.08.2012

Analysts' Meeting half-year results 2012

week 35

30.08.2012

Publication Q3 2012 results

week 43

26.10.2012

Publication Q4 2012 trading statement

week 3

18.01.2013

For more information, please contact: Ton Anbeek, Chief Executive Officer

Tel. +31 (0)413 338819 / Fax +31 (0)413 338829 / Mob. +31 (0)6 53662838

E-mail: ton.anbeek@beterbed.nl/ Website: www.beterbedholding.com

Beter Bed Holding N.V. - Q1 results 2012 5

2. Consolidated balance sheet

(* EUR 1.000)

Tangible fixed assets

31-03-2012

34.544

31-3-2011

30.169

31-12-2011

33.986

Intangible fixed assets

3.811

3.811

3.811

Financial fixed assets

1.928

1.729

1.930

Stocks

61.285

55.807

59.461

Debtors

6.379

6.131

8.308

Cash and cash equivalents

14.544

28.819

7.075

TOTAL ASSETS

122.491

126.466

114.571

Equity attributable to equity holders of the parent

70.945

70.462

62.015

Long-term liabilities

4.500

6.424

5.000

Credit institutions

2.000

2.000

5.314

Other current liabilities

45.046

47.580

42.242

TOTAL LIABILITIES

122.491

126.466

114.571

Beter Bed Holding N.V. - Q1 results 2012 6

3. Consolidated profit and loss account

(* EUR 1.000)

First quarter 2012 2011

Revenue

108.474

101.436

Cost of sales

(47.904)

(44.587)

Gross profit

60.570

56.849

55,8%

56,0%

Wage and salary costs

22.175

21.230

Depreciation of tangible fixed assets

2.332

2.024

Other operating expenses

23.720

21.672

Total operating expenses

(48.227)

-44,5%

(44.926)

-44,3%

Operating profit (EBIT)

12.343

11.923

11,4%

11,8%

Financial income and expenses

(76)

(22)

Profit before taxation

12.267

11.901

Income tax expense

(3.332)

(2.900)

Net profit

8.935

9.001

8,2%

8,9%

Earnings per share in €

0,41

0,42

Diluted earnings per share in €

0,41

0,42

Beter Bed Holding N.V. - Q1 results 2012 7

4. Consolidated cash flow statement

(* EUR 1.000) First quarter

2012 2011

Cash flow from operating activities

Operating result

12.343

11.923

Financing income received

124

239

Financing expenses paid

(200)

(261)

Income taxes paid

(1.511)

(1.627)

Depreciation

2.332

2.024

Costs employee stock options

Movements in: Stocks

79

(1.824)

114

826

Debtors

1.929

(479)

Short-term liabilities

983

2.105

Other

(148)

(46)

14.107

14.818

Cash flow from investing activities

Additions to tangible fixed assets

(2.945)

(2.856)

Disposals of tangible fixed assets

62

68

Changes in long-term accounts receivable

2

(14)

(2.881)

(2.802)

Cash flow from financing activities

Repayment of loan

(500)

(500)

Income from the reissuance of shares

57

542

(443) 42 Change in net cash and cash equivalents 10.783 12.058

Cash and cash equivalents at the end of the reporting

period 14.544 28.819

Current bank overdraft not including repayment obligations

at the end of the reporting period - -

Net cash and cash equivalents at the end of the reporting

period 14.544 28.819

Cash and cash equivalents at the start of the reporting

period 7.075 16.761

Current bank overdraft not including repayment obligations

at the start of the reporting period (3.314) -

3.761 16.761

Change in net cash and cash equivalents 10.783 12.058

Beter Bed Holding N.V. - Q1 results 2012 8

5. Consolidated statement of comprehensive income

(* EUR 1.000)

First quarter 2012 2011

Net profit 8.935 9.001

Change in revaluation reserve due to a

change in the tax rate - -

Movements in reserve for currency

translation differences (141) (46)

Total comprehensive income 8.794 8.955 6. Consolidated overview of movements equity

(* EUR 1.000)

Balance on 1 January 2011 60.851 436 16.145 504 2.722 13.107 27.937

Net profit for 2011

9.001

- - -

- -

9.001

Other components of comprehensive income 2011

(46)

- - (46)

- -

-

Profit appropriation 2010

-

- - -

- 27.937

(27.937)

Reissuance of shares

542

- - -

- 542

-

Costs of employee stock options 114 - - - - 114 -

Balance on 31 March 2011 70.462 436 16.145 458 2.722 41.700 9.001

Balance on 1 January 2012 62.015 436 16.145 768 2.740 13.901 28.025

Net profit for 2012 8.935 - - - - - 8.935

Other components of comprehensive

income 2012 (141) - - (141) - - -

Profit appropriation 2011 - - - - - 28.025 (28.025) Reissuance of shares 57 - - - - 57 - Costs of employee stock options 79 - - - - 79 -

Balance on 31 March 2012 70.945 436 16.145 627 2.740 42.062 8.935

Beter Bed Holding N.V. - Q1 results 2012 9

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