Beter Bed Holding

Strategy going forward

May 2021

Disclaimer

Certain statements in this communication may constitute forward looking statements. These statements are based on expectations, projections about the industry, management's beliefs and certain assumptions that are believed to be reasonable at the time they are made, and are subject to significant risks and uncertainties.

You should not rely on these forward-looking statements as predictions of future events and these statements are not guarantees of future results. We undertake no obligation to update or revise these statements.

Our actual results may differ materially and adversely from any forward-looking statements discussed in this communication due to a number of factors, including without limitation, risks from macroeconomic developments, operational risks, IT risks, risks associated with COVID-19, changes in customer demands, fraud, and changes in competition levels.

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Topics for today

  1. Company overview
  2. Market trends
  3. Growth strategy
  4. Financials
  5. Questions & Discussions

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Company overview

Market Trends

Growth Strategy

Financials

Questions &

Discussions

Aftera rigorous restructuring BBH is well-positioned for a bright future

2020: Drive operational performance

Generated profitable growth

2018 - 2019: Restructuring

Improved operations to reduce cost

Discontinuation of Spanish business

pressure

Improved cash position and further

Restructuring & divestment of Matratzen

deleveraged company

Concord (DACH region)

Defined strategy for the future

Sale & lease back of DC Uden, DC

Hoogeveen & DC Nieuw-Vennep

Shareholder loan provided by three

major investors

Share issue to deleverage company

2021: Strategic transition

Serving the growing group of

health-conscious and sustainable customers

Moving from a classic retailer to a subscription-basedservice provider

Pushing for online dominance

2020: Drive operational performance Entering new B2B market segments

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Company overview

Market Trends

Growth Strategy

Financials

Questions &

Discussions

2020: Order intake and sales showing strong growth

Core BBH financials

Revenue

EBITDA (excl. IFRS16)*

CAGR: +13%

€222M

€186M

€19.2 M

€173M

€11.8 M

€9.4 M

2018

2019

2020

2018

2019

2020

*) EBITDA is EBIT plus depreciation of PPE and amortisation of intangible fixed assets. EBITDA is

not

considering depreciation on right of use assets arising from lease agreements (IFRS16 effect)

**) EBITDA 2018 and 2019 represent result for the continuing operations

Benelux

New business

Order Intake

Revenue

Order Intake

Revenue

+ 24.0% LFL

+ 21.1%

+31.4% LFL

+ 8.7%

Stores

FTE

Stores

FTE

135

929

16

91

Outgrowing market

(Sängjätten only)

with >10%pt

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Beter Bed Holding NV published this content on 12 May 2021 and is solely responsible for the information contained therein. Distributed by Public, unedited and unaltered, on 12 May 2021 16:07:00 UTC.