BETFAIR GROUP LTD 
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NOTIFICATION OF TRANSACTIONS OF DIRECTORS, PERSONS DISCHARGING MANAGERIAL RESPONSIBILITY OR CONNECTED PERSONS
This form is intended to make a RISnotification required by DTR 3.1.4.
(1) An issuermaking a notification in respect of a transaction relating to the shares or debentures of the issuershould complete boxes 1 to 16, 23 and 24.
(2) An issuermaking a notification in respect of a derivative relating the shares of the issuershould complete boxes 1 to 4, 6, 8, 13, 14, 16, 23 and 24.
(3) An issuermaking a notification in respect of options granted to a director/person discharging managerial responsibilitiesshould complete boxes 1 to 3 and 17 to 24.
(4) An issuermaking a notification in respect of a financial instrumentrelating to the shares of the issuer(other than a debenture) should complete boxes 1 to 4, 6, 8, 9, 11, 13, 14, 16, 23 and 24.
1. Name of the issuer | BETFAIR GROUP PLC |
2. State whether the notification relates to (i) a transaction notified in accordance with DTR3.1.2 R, (ii) a disclosure made in accordance with LR 9.8.6R(1) or (iii) a disclosure made in accordance with section 793 of the Companies Act (2006): | NOTIFICATION IS MADE IN ACCORDANCE WITH DTR 3.1.2 R |
3. Name of person discharging managerial responsibilities/director: | Martin Cruddace |
4. State whether notification relates to a person connected with a person discharging managerial responsibilities/director named in 3 and identify the connected person: | N/A |
5. Indicate whether the notification is in respect of a holding of the person referred to in 3 or 4 above or in respect of a non-beneficial interest: | NOTIFICATION IS MADE IN RESPECT OF THE PERSON REFERRED TO IN 3 ABOVE |
6. Description of shares (including class), debentures or derivatives or financial instruments relating to shares: | (1) 15,000 RSU restricted share plan Nil Price Options (2) 3,510 EOU unapproved 05B Options at £2.71 Each. |
7. Name of registered shareholders(s) and, if more than one, the number of shares held by each of them: | Martin Cruddace |
8. State the nature of the transaction: | (1) Exercise and sale of 15,000 rSU restricted Share plan Nil Price Options (2) Exercise and sale of 3,510 EOU unapproved options |
9. Number of shares, debentures or financial instruments relating to shares acquired: | A Total of 18,510 options were acquired and subsequently disposed. |
10. Percentage of issued class acquired (treasury shares of that class should not be taken into account when calculating percentage): | 0.0177% |
11. Number of shares, debentures or financial instruments relating to shares disposed: | Please see 9 above |
12. Percentage of issued class disposed (treasury shares of that class should not be taken into account when calculating percentage): | 0.0177% |
13. Price per share or value of transaction: | (1) 15,000 Nil Price Options were Sold at £8.48 EACH (2) 3,510 Options were sold at £8.47 EACH. |
14. Date and place of transaction: | 28 JUNE 2013, LONDON |
15. Total holding following notification and total percentage holding following notification (any treasury shares should not be taken into account when calculating percentage): | The total holding of Martin Cruddace when aggregated with the holding of a connected person (his spouse Caroline Cruddace) is 5,200 Ordinary Shares representing 0.005% of the current issued share capital |
16. Date issuer informed of transaction: | 28 JUNE 2013 |
17. Any additional information: | N/A |
18. Name of contact and telephone number for queries: | Paul Rushton 020 8834 6139 |
Name of authorised official of issuer responsible for making notification: | Paul Rushton |
Date of notification: | 28 JUNE 2013 |
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