Beyond Oil Ltd. appointed Industry Veteran Jason Hatfield to Lead U.S. Sales. As part of its U.S. expansion, the Beyond Oil recently appointed Jason Hatfield as Director of U.S. Sales. Hatfield, a veteran of the food service industry, brings over 20 years of experience at leading organizations such as Sysco Corporation, Ecolab, and Restaurant Technologies Inc., where he specialized in oil management and food service solutions.
His deep expertise in sales and operations is already driving meaningful results for Beyond Oil in the U.S. market. This appointment has led to key milestones, including the launch of pilot programs with three notable U.S. customers: a regional multi-unit restaurant group based in the U.S., a nationally recognized full-service restaurant group, and a leading American university. Beyond Oil has also achieved initial small-scale sales, providing further validation from the U.S. market for its proprietary oil filtration technology, which reduces oil consumption, improves operational efficiency, and enhances sustainability.
These milestones set the stage for a broader rollout across the U.S. food service industry.