The board of BHG Group AB (publ) appointed Gustaf Öhrn as President. Gustaf has had the role of acting CEO since August 12, 2022 and will take up his permanent role immediately. The decision regarding the CEO position in the company has been preceded by an extensive and thorough recruitment process.

The board believes that Gustaf Öhrn is the most suitable candidate to lead BHG Group during the next phase of the Company's development. During most of his professional life, Gustaf has been CEO of retail companies and brands such as Åhlens, Stadium J. Lindeberg etc. and in addition held senior positions within H&M. In connection with Gustaf Öhrn taking office as acting CEO of the company, he handed over the chairmanship of the company to Christian Bubenheim but remained a board member.

Gustaf is leaving it's board as a result of his appointment as ordinary CEO.