2020 resilience reflects our solid operating model
Focus on executional excellence, improved efficiency and cost control
Strong cash generation and balance sheet
Accelerated, innovative and sustainable growth trajectory
Sustained Shareholder Returns
OUR MARKETS IN 2020
Weak underlying trends, change in consumption patterns due to Covid-19
Writing Instruments negatively impacted by e-learning and remote working
Coloring segments boosted by increased artistic and creative activities
Pocket Lighters hit by traditional and convenience stores closures and reduced foot traffic
Strong performance of Utility Lighters driven by home cooking and grilling, in the US in particular
Decline in men's shaving occasions Reduced beauty rituals for women Shift to online sales
(1) NPD YTD December 2020 - Retail +Commercial - in value / (2) Nielsen YTD December 2020 - Modern Trade - in value / (3) IRI YTD October 2020 - in value / (4) IRI YTD 27 December 2020 - in value / (5) Nielsen YTD December 2020 est. 62% coverage - in value / (6) Amazon OCR Total Wet Shave YTD December 1P only - in value
STATIONERYLIGHTERSSHAVERS
Coloring
Pocket
Utility
One-piece offline
Online
OUR PERFORMANCE IN 2020
Market share maintained or increased in strategic products segment and key countries
IN VALUE
(1) NPD YTD December 2020 - est. 95% market coverage
(2) IRI YTD December 27 2020- MULO+C, est. 70% market coverage
(3) IRI YTD 27 December 2020 - MulO, est. 90% market coverage
(4) ISCAM YTD March 2020 - Wholesalers + Distributors
(5) IRI YTD December 2020-Modern Trade
(6) IRI YTD 26 December 2020 - Total Grocers
(7) Nielsen December 2020 - Modern Trade
(8) Nielsen YTD November 2020 Scantrack
(9) Nielsen YTD December 2020 - est. 62% market coverage
(10) IRI YTD December 2020 - Modern Trade , est. 85% market coverage
(11) Nielsen YTD October 2020 ,est. 73 % market coverage
(12) Nielsen YTD September 2020, est. 76% market coverage
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BIC SA published this content on 17 February 2021 and is solely responsible for the information contained therein. Distributed by Public, unedited and unaltered, on 17 February 2021 07:12:03 UTC.
Bic is one the world leading manufacturers of stationery, lighters and razors. Net sales break down by family of products as follows:
- lighters (38%);
- stationery (37%): ballpoint pens, pencils, mechanical pencils, felt-tip pens, correction pens, erasers, permanent markers, glues, adhesive notepads, etc.;
- razors (24%);
- other (1%).
Net sales are distributed geographically as follows: Europe (30%), North America (39%), Latin America (20%), Middle East and Africa (7%), Oceania and Asia (4%).
BIC 
