Bidstack : lands new partnership with Suji Games

Bidstackis pleased to announce a new partnership with the independent Turkish developerSuji Games. The partnership will begin with the free-to-play simulation titleHyper Airwayswhich boasts an impressive user base that will help to expand Bidstack's reach in the hyper-casual vertical.

Suji Gameswas founded in Istanbul, Turkey in 2017 by a team of passionate gamers and game developers with the aim of creating simple yet beautiful games. Suji put gamers at the heart of what they do and develop titles with their playing experience in mind.

Hyper Airways is an animated simulation game that has been downloaded more than 5m times and is available on bothiOSandAndroid. The game puts the player in control of an aeroplane and its passengers as they fly through obstacles and take care of those onboard throughout the flight. The game is designed to be a relaxing departure for the player and is popular amongst male (30%) and female (70%) gamers.

The new title will help to grow Bidstack's increasingly popular hyper-casual gaming vertical. Last year alone, themobile game market generated revenues of $86.3 billionand hyper-casual games were at the forefront of this incredible growth, reaching the top download positions around the globe. Hyper-casual games now represent around athird of all mobile game downloadsand many point to the simplicity of the gameplay as a key reason for this.

Bidstack's immersive in-game advertising solution will offer Suji an integrated advertising solution that will allow for integrated brand campaigns and will offerinsights through reporting, data and analyticsthat can be utilised to drive user engagement, acquisition and retention.

Of the new partnershipIbrahim Kaya, Co-Founder and Managing Director at Suji Games said 'At first we had a lot of concerns about using the technology but the Bidstack team are really helpful and responsive. Now it is one of the networks that we will keep adding to all of our inventory. If the placements are well designed and give a sense of a real life experience, it can boost the game's overall revenue stream and improve the LTV.'

Antoine Jullemier, Head of Mobile Publishers at Bidstack said 'We are excited to be working with Suji Games in building out our hyper-casual offering which is in demand for both global and local brands. Our native in-game offering enhances the gaming experience whilst offering the publisher a sustainable monetisation model which supports user retention.'