BIDSTACK GROUP PLC Each week the Bidstack team curates the most interesting stories from the world of gaming, advertising and esports to help you keep ahead of the pack when it comes to in-game advertising.
Discover the most interesting news and views from the past week below.
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Last week, Bidstack's CTO, Fran Petruzzelli, sat down with the Salad Podcast and shared his thoughts on the future of gaming. During the interview, Francesco gave an overview of how in-game advertising works and shared his views on the future of the industry, emphasising that the ''gaming space is ever-growing''.
This article dives into the expanding world of the metaverse, and homes in on the idea that this particular evolution of the internet is neither a concept or hologram, but a ''virtual universe that boasts all of the features of the real world''.
Last week, Forbes shared the news that Fortnite had revealed pop singer, Ariana Grande, as the special superstar performer for their big virtual gig 'Rift Tour'. Players can attend the concert on Fortnite Island and will be given the opportunity to interact with each other and the musical performance itself.
This article shows how gaming content has entered the mainstream, and so has the branding and marketing that accompanies it. To reach the modern gamer without coming off as ingenuine, streamers, influencers and brands alike are hiring creative agencies to lead their branding and marketing efforts.
Amit Niv, Head of Data and Measurement Solutions at Google spoke with C-tech at Gaming 2021 about the gaming-specific Youtube trends that he has seen over the past couple of months. He identifies four main trends including an increase in live events on Youtube, which he believes 'would attract more than 160 million viewers interested in watching gamers play games online''
Following their partnership with Mythical Games, Burberry became the first luxury brand to feature in Blankos Block Party, a multiplayer party game. As part of this collaboration, Burberry will launch its own branded in-game NFT accessories, including a jetpack, armbands and pool shoes, and a limited-edition, limited-quantity Burberry Blanko, which is an NFT available to be purchased, upgraded, and sold within the Blankos Block Party marketplace.
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Bidstack Group plc published this content on 10 August 2021 and is solely responsible for the information contained therein. Distributed by Public, unedited and unaltered, on 10 August 2021 07:09:07 UTC.
