BIDSTACK GROUP PLC Each week the Bidstack team curates the most interesting stories from the world of gaming, advertising and esports to help you keep ahead of the pack when it comes to in-game advertising.
Discover the most interesting news and views from the past week below.
Subscribe and keep up to date with the Bidstack Bulletin
In this Creative Workshop for IAB UK members, the Bidstack team explore the process of delivering advertising within games, from breathing excitement into your creatives to the methods of measuring your campaign's success. Relive the insightful workshop here.
In one of the largest deals involving an esports organisation to date, North American esports team TSM has agreed to a 10 year deal with cryptocurrency company FTX. Now called TSM FTX, the esports team plans to branch out into mobile and other territories including Asia and Europe.
In this piece, a Metro reader celebrates the end of lockdown and how video games have helped the world cope with the horrors, and boredom, of the coronavirus. They describe gaming as 'a shining beacon in an otherwise dark world', providing escapism and sanctuary for those who have been stuck indoors.
Luxury fashion brand Gucci have entered the metaverse with a range of exclusively digital products in Roblox. The release was met with positivity as the young user base scrambled to own the limited items, and post launch resellers were even happier as the $4.75 virtual Gucci bags were marked up and resold for as much as $4,100.
Announcing itself officially at E3 this month, and available to stream for free when it launches in 2022, Binge will be a video streaming service that promises to create and broadcast premium-level original series and shows inspired by the most popular video-game worlds.
With the gaming generation beginning to enter the business leadership world, it is clear that many games can have a positive impact on those who play them. Read more views from startup leaders on the new gaming era.
Attachments
- Original document
- Permalink
Disclaimer
Bidstack Group plc published this content on 15 June 2021 and is solely responsible for the information contained therein. Distributed by Public, unedited and unaltered, on 15 June 2021 07:03:03 UTC.
