Ascent360 Integrates with BigCommerce to Unlock the Power of Segmented Customer Data
August 18, 2021 at 01:45 pm EDT
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Ascent360 announced that their data-driven marketing platform will now be available in the BigCommerce App Marketplace. This integration will help retail and e-commerce companies leverage the power of their existing customer data and use it to identify unique customer segments, send personalized messages at scale, and measure marketing ROI. These combined solutions are the key to unlocking greater conversion and retention, increasing sales, and building long-term customer relationships. With every retail or e-commerce transaction, critical customer data is being collected and stored but it lacks the comprehensive insights necessary for more personalized marketing. The Ascent360 platform provides a data hygiene engine that ingests that transactional data, cleanses it for a crystal-clear view of every customer, and allows marketing teams to create and automate highly personalized, omnichannel campaigns. Integrating BigCommerce with Ascent360 gives merchants the ability to segment customers based on their purchase behavior, demographics, how they've interacted with the company in the past, and more. The traditional "batch and blast" marketing approach has left many merchants stuck providing generalized, manual, time-intensive customer outreach, which can have a negative impact on conversion, engagement, and retention. It can also make it much more difficult to measure marketing ROI and track campaign success. With the Ascent360 integration, companies have immediate access to a large library of ready-to-send campaigns such as post-purchase and cross-sell/upsell engagement. These campaigns can be customized for each unique segment and come with extensive out of the box reporting to measure marketing attribution. With a free trial of the Ascent360 platform, merchants can have actionable insights turned around in just 48 hours using their own customer data.
BigCommerce Holdings, Inc. provides an open software-as-a-service e-commerce platform. The Company powers both its customersâ branded e-commerce stores and their cross-channel connections to online marketplaces, social networks, and offline point-of-sale systems. It targets various lines of business: enterprise, the mid-market and small businesses. It provides a comprehensive platform for launching and scaling an e-commerce operation, including store design, catalog management, hosting, checkout, order management, reporting, and pre-integrations into third-party services like payments, shipping and fulfillment, point of sale, marketing, accounting and omnichannel. It offers access to its platform on a subscription basis. Its platform serves customers across a variety of sizes, product categories, and purchase types, including business-to-consumer and business-to-business and Hybrid. It offers free, direct integrations with social networks, such as Facebook and Instagram and others.