Bilibili : Q1 2022 Bilibili Inc. Investor Presentation

Investor Presentation

June 2022

1

Safe Harbor Statement

This announcement contains forward-looking statements. These statements are made under the "safe harbor" provisions of the U.S. Private Securities Litigation Reform Act of 1995. These forward-looking statements can be identified by terminology such as "will," "expects,"

"anticipates," "aims," "future," "intends," "plans," "believes," "estimates," "confident," "potential," "continue," or other similar expressions. Among

other things, the Effects of COVID-19, Outlook and quotations from management in this announcement, as well as Bilibili's strategic and operational plans, contain forward-looking statements. Bilibili may also make written or oral forward-looking statements in its periodic reports to the U.S. Securities and Exchange Commission, in its interim and annual reports to shareholders, in announcements, circulars or other publications made on the website of The Stock Exchange of Hong Kong Limited (the "Hong Kong Stock Exchange"), in press releases and other written materials and in oral statements made by its officers, directors or employees to third parties. Statements that are not historical facts, including but not limited to statements about Bilibili's beliefs and expectations, are forward-looking statements. Forward-looking statements involve inherent risks and uncertainties. A number of factors could cause actual results to differ materially from those contained in any forward- looking statement, including but not limited to the following: the effect of the COVID-19 pandemic on Bilibili's business, results of operations, financial condition, and stock price; Bilibili's strategies; Bilibili's future business development, financial condition and results of operations; Bilibili's ability to retain and increase the number of users, members and advertising customers, provide quality content, products and services, and expand its product and service offerings; competition in the online entertainment industry; Bilibili's ability to maintain its culture and brand image within its addressable user communities; Bilibili's ability to manage its costs and expenses; PRC governmental policies and regulations relating to the online entertainment industry, general economic and business conditions globally and in China and assumptions underlying or related to any of the foregoing. Further information regarding these and other risks is included in the Company's filings with the Securities and Exchange Commission and the Hong Kong Stock Exchange. All information provided in this presentation is as of the date of the presentation, and the Company undertakes no duty to update such information, except as required under applicable law.

2

Enrich the everyday life of young generations in China

294mn	79mn	27mn	95mins
31% YOY	32% YOY	33% YOY	Avg. daily time spent (1) (4)
MAU (1) (2)	DAU (1)	MPU (1) (3)

:

3

Bilibili Outstanding Growth Track Record

Rapid user base expansion sets solid foundation for fast revenue growth

			MAUs (mn)			Net revenue (RMB mn)
Y-o-Y Growth			31%	Y-o-Y Growth			30%
								5,781
				294			5,207	5,054
			267	272			4,495
			237				3,901
			223			3,840
		197	202			3,226
172	172
					2,618
					2,316

20Q1

20Q2

20Q3

20Q4

21Q1

21Q2

21Q3

21Q4

22Q1

20Q1

20Q2

20Q3

20Q4

21Q1

21Q2

21Q3

21Q4

22Q1

4

Rapid Growth of Paying Users and Paying Ratio

Impressive Growth of Paying Users

Average MPU (mn)

Y-o-Y Growth

33%

27.2

23.9 24.5

20.5 20.9

17.9

15.0

13.4 12.9

MPU / MAU

	9.2%		9.3%
		9.0%
8.9%		8.9%
	8.8%

7.8%

7.5% 7.6%

20Q1

20Q2

20Q3

20Q4

21Q1

21Q2

21Q3

21Q4

20Q1

20Q2

20Q3

20Q4

21Q1

21Q2

21Q3

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22Q1

22Q1

5