Inspired by the Venus Flytrap plant, design students from Brobygrafiska claimed this year's Gold Award in the Swedish leg of PIDA (Packaging Impact Design Award) with their inventive packaging solution for a set of drink mixer flavours called "Bite Botanical Bitters". The team, comprising
"We're in shock!" says
At PIDA, design students from universities and colleges from seven countries compete with their creative packaging designs. The competition is divided into five separate events: the
Every year, the contestants get a new brief. At PIDA 2022 the title of the brief is "It's a Wild Life", encouraging the students to find inspiration in nature for their packaging concepts. As for the winning entry "Bite Botanical Bitters", the jury's notes read: "This is something wild. It is playful and vibrant, with colours and shapes that really catch our attention. We love how the source of inspiration has evolved to become this one-of-a-kind packaging."
More awards
Besides the PIDA Gold Award, three other prizes were presented - for innovation, user friendliness, and sustainability. The winners were selected by a jury of prominent industry professionals, who were amazed by the overall high quality level of the entries and found it a tough task to determine the winners in each category.
The award for Highest Level of Innovation went to "Armardillo" - an armadillo-inspired pack for sunscreen, designed by
Anja Jarochenko and
The Highest Level of Sustainability prize was awarded to
A creative arena for the packaging community
BillerudKorsnäs, the company behind PIDA, arranges the competition in cooperation with leading universities and design colleges in
"No wonder that many industry professionals see PIDA as the highlight of the year", says
For more imagery, please see: https://www.billerudkorsnas.com/pida/gallery
For more information about PIDA, please contact:
Email: anders.gathu@billerudkorsnas.com
About PIDA
For the 17th consecutive year the international packaging design competition PIDA (Packaging Impact Design Award) is arranged by BillerudKorsnäs. Around 350 design students from
(*Unfortunately PIDA China will be cancelled due to the Covid situation in
Read more about PIDA here: pida.billerudkorsnas.com/. And you can follow us in social media:
Facebook: facebook.com/PIDAcommunity/
Instagram: @billerudkorsnasworld
LinkedIn: @BillerudKorsnas
Twitter: @BillerudKorsnas
Pinterest: @BillerudKorsnas
/Bildtexter/Captions:
The design project "Bite Botanical Bitters" - a packaging concept for a set of drink mixer flavours - won the PIDA Gold Award at the Swedish PIDA 2022 event. The winning team from Brobygrafiska comprised
The design project "Bareo" won the Highest Level of Sustainability Award - a packaging solution for potato crisps.
"Amardillo" was awarded the Highest Level of Innovation Award. Creative packaging for sunscreen. The entry was designed by
The Highest Level of User Friendliness Award went to "Fýri", a highly functional packaging concept for berry-flavoured biscuits. Designed by Anja Jarochenko and
BillerudKorsnäs provides packaging materials and solutions that challenge conventional packaging for a sustainable future. We are a world-leading provider of primary fibre based packaging materials and have customers in over 100 countries. The company has 10 production units in
https://news.cision.com/billerudkorsnas/r/playful-concept-wins-billerudkorsnas--packaging-design-competition,c3571299
https://mb.cision.com/Main/66/3571299/1582538.pdf
https://news.cision.com/billerudkorsnas/i/3571299-0-jpeg,c3051747
https://news.cision.com/billerudkorsnas/i/pida-bareo,c3051771
https://news.cision.com/billerudkorsnas/i/pida-amardillo,c3051772
https://news.cision.com/billerudkorsnas/i/pida-fyrir,c3051773
https://news.cision.com/billerudkorsnas/i/pida-teambite,c3051774
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