Birmingham Sports : PROFIT WARNING (in PDF)

Hong Kong Exchanges and Clearing Limited and The Stock Exchange of Hong Kong Limited take no responsibility for the contents of this announcement, make no representation as to its accuracy or completeness and expressly disclaim any liability whatsoever for any loss howsoever arising from or in reliance upon the whole or any part of the contents of this announcement.

BIRMINGHAM SPORTS HOLDINGS LIMITED

伯 明 翰 體 育 控 股 有 限 公 司

(Incorporated in the Cayman Islands with limited liability)

(Stock Code: 2309) PROFIT WARNING

This announcement is made by Birmingham Sports Holdings Limited (the "Company" and together with its subsidiaries, the "Group") in accordance with Rule 13.09(2) of the Rules Governing the Listing of Securities on The Stock Exchange of Hong Kong Limited and the Inside Information Provisions under Part XIVA of the Securities and Futures Ordinance (Chapter 571 of the Laws of Hong Kong).

The Board of Directors (the "Board") of the Company would like to inform the shareholders of the Company (the "Shareholders") and potential investors that, based on information currently available to the Board, the Group is expected to record a substantial increase in loss for the year ended 30 June 2017 as compared to the previous year. The increase in loss was mainly due to the increase in operating costs which largely attributable to the higher spending on players' registration and staff costs as a result of the change of the new club manager and signing in of a number of new players during the season with an aim to strengthen the competitiveness of the football club, and the impairment loss incurred after the assessment on the fair value of the intangible assets of the Group.

The Company is in the process of finalising the annual results of the Group for the year ended 30 June 2017. The information contained in this announcement is only based on a preliminary assessment made by the Board according to the unaudited management accounts of the Group for the year ended 30 June 2017 which have not been audited or confirmed by the Company's auditor. Further details of the Group's financial results and performance will be disclosed in the annual results announcement of the Company for the year ended 30 June 2017 which is expected to be released before the end of September 2017.

Shareholders and potential investors of the Company are advised to exercise caution when dealing in the shares of the Company.

By Order of the Board

Birmingham Sports Holdings Limited Zhao Wenqing

Chairman

Hong Kong, 11 September 2017

As at the date of this announcement, the Board comprises nine Directors, namely Mr. Zhao Wenqing (Chairman), Mr. Huang Dongfeng (Chief Executive Officer), Ms. Chan Yuk Yee, Mr. Yiu Chun Kong and Mr. Hsiao Charng Geng as Executive Directors; Mr. Sue Ka Lok as Non-executive Director and Mr. To Yan Ming, Edmond, Mr. Pun Chi Ping and Ms. Leung Pik Har, Christine as Independent Non-executive Directors.