The offer, one of several IPO plans recently unveiled by a slew of companies seeking to cash in on rising investor interest in UK equities, will be comprised of a secondary offer of existing shares and a primary offer of new shares.

Funds and accounts managed by BlackRock, and Dragoneer Global Fund II have each entered into cornerstone agreements with Moonpig to subscribe for 80 million pounds and 50 million pounds of shares respectively.

($1 = 0.7353 pounds)

(Reporting By Sinead Cruise, editing by Lawrence White)