Blue Moon Group Holdings Limited provided preliminary unaudited consolidated group earnings guidance for the six months ended June 30, 2021. For the period, the group expects to record a consolidated loss attributable to shareholders of approximately HKD 44 million as compared to the profit of approximately HKD 302 million for the six months ended June 30, 2020, which was a record interim results of the group. The loss was mainly attributable to the group noticing the oversupply of lower-priced products by platforms, which are not the group's clients, in the market which had led to disruption to the group's pricing strategy and the pricing structure of the group's products in the market. With a view to aligning the pricing of its products in the market, the group provided certain discounts to its clients to stabilize the market price of the group's products. Such discounts have negatively affected the group's gross profit margin by approximately 9% in first half 2021, nevertheless the level of discounts has been steadily decreasing during first half 2021; the increase in raw material cost as compared to that for first half 2020; certain Supreme-branded concentrated liquid laundry detergent returned during first half of 2020 were bundled with other products and sold at a discount during first half 2021, with a negative impact on gross profit margin by approximately 1% in first half 2021; and the loss of approximately HKD 67 million as incurred by the laundry business of the group which has been under development since 4th quarter of 2020.