In 2007, Blue Nile's international sales grew over 100% to
Over the past year, Blue Nile has invested significant effort into its
international expansion strategy. In 2007, the Company launched new websites
in
Blue Nile's decision to expand into twelve new markets was based on a
number of relevant factors that included online shopping adoption rates,
market size, and, most importantly, an increased demand from consumers. Since
the start of the Company's operations in 1999, Blue Nile has received repeated
requests to ship to countries in the Asia-Pacific region. Since the 2007
launch of the Company's new U.K. website and the opening of its Dublin office,
these requests have grown to include numerous countries throughout
Blue Nile's international business has grown significantly since the
Company initially launched in
"International growth will remain a priority for Blue Nile going forward," added Vadon. "We are excited about introducing the Blue Nile brand into these twelve new markets and will look to this expansion as a basis for pursuing future opportunities as we build out our business overseas."
International Shipping Details:
From its U.K. (http://www.bluenile.co.uk) website, Blue Nile will offer
Free FedEx International Priority shipping service to
From its U.S. (http://www.bluenile.com) website, Blue Nile will offer Free
FedEx International Priority shipping service to
For more information please go to
http://www.bluenile.com/where_we_ship.asp
About Blue Nile, Inc.
Blue Nile, Inc. is the leading online retailer of diamonds and fine jewelry. The Company delivers the ultimate customer experience, providing consumers with a superior way to buy engagement rings, wedding rings and fine jewelry. Blue Nile offers in-depth educational materials and unique online tools that place consumers in control of the jewelry shopping process. The Company has some of the highest quality standards in the industry and offers thousands of independently certified diamonds and fine jewelry at prices significantly below traditional retail. Blue Nile can be found online at http://www.bluenile.com, http://www.bluenile.ca and http://www.bluenile.co.uk. Blue Nile's shares are traded on the Nasdaq Stock Market LLC under the symbol NILE.
Forward-Looking Statements
This press release contains forward-looking statements within the meaning
of the federal securities laws. These forward-looking statements include
without limitation statements relating to our expectations for our
international expansion efforts and focus. These forward-looking statements
are based on currently available information. Forward-looking statements
involve risk and uncertainties. Our actual results and the timing of events
could differ materially from those anticipated in such forward-looking
statements as a result of these risks and uncertainties, which include,
without limitation, risks related to demand for our products, our ability to
attract customers in a cost effective manner, costs related to expansion,
general economic conditions, foreign regulations, our ability to acquire
products on reasonable terms, competition, our online business model, our
limited operating history, the strength of our brand, fraud, system
interruptions, our ability to fulfill orders and other risks detailed in our
filings with the Securities and Exchange Commission, including our quarterly
reports on Form 10-Q for the quarters ended
SOURCE Blue Nile, Inc.