BlueCity : 2Q21 Earnings Presentation

2Q21 Earnings Presentation

August 2021

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FY21Q2 Financial Highlights

18.0% year-over-year revenue growth

58.1% year-over-year total paying user growth

Total Revenues

• Q2 Total revenues RMB291.9 million (US$45.2 million), an increase of 18.0%
  from the same period in 2020.

Net Loss

• Q2 Net loss was RMB35.0 million (US$5.4 million), compared with net loss of
  RMB3.3 million in the second quarter of 2020.

Adjusted Net Loss

Q2 Adjusted Net Loss (Non-GAAP) was RMB38.4 million (US$5.9 million),

compared with adjusted net loss of RMB3.0 million in the second quarter of 2020.

	Monthly Active Users	• Monthly active users ("MAUs") of BlueCity's portfolio apps reached 8.3 million,
		an increase of 29.3% from the same period in 2020.
	Total Paying Users	• Total paying users of BlueCity's portfolio apps reached 724 thousand, an
		increase of 58.1% compared with 458 thousand in the second quarter of 2020.

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Note: BlueCity's portfolio apps include Blued, LESDO and Finka. We count MAUs of LESDO and Finka into our MAUs, starting from September 2020 and December 2020, respectively, without eliminating duplicates.

FY21Q2 Business Highlights

Health & Wellness	Overseas

• Launched online consultation services with dozens of renowned doctors from China's top hospitals.
• Extended coverage of the two-hour PEP delivery services from 40 to 55 cities to 100 in China by the end of 2021.
• The number of domestic PrEP orders tripled in the quarter, showing the increasing awareness of HIV protection and the huge demand for affordable PrEP in China.
• Hosted 3 live streaming sessions to boost awareness and knowledge of men's personal health. Each session had over
  50,000 participants.

• Prohibited screenshots and screen recordings during livestreaming and video calls.
• Allowed users to send photos that can disappear within seconds of being read.
• Introduced the "Private Album" feature to ensure that faces do not appear in the album's public thumbnails and access to the album's photos allowed only when the owner gives individuals viewer authorization.
• App ratings of the Blued mobile app in Latin America increased from 3.9 to 4.4 on Apple store.

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FY21Q2 Business Highlights

Product Innovation	ESG&CSG

• Upgraded location-based social networking function on Mainland China edition to allow our users to find friends in different cities.
• Rolled out a new monthly service package that allows subscribers to see visitors to their main page and profile on Finka. Paying ratio exceeded 5% within 3 months after launch.

• Launched the global #liveyourpride campaign to celebrate Pride 2021. The campaign features an online Pride party on the Blued app, a vibrant rainbow app UI, and extensive local activations in countries across the globe.
• Rolled out a video series called Danlan Psychological Insight, to increase awareness and interest of the mental health issues within sexual minorities.
• Danlan Public Interest will cooperate with established psychological counseling institutions to launch the "100 hour free psychological counseling" project.

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