BlueCity Holdings Limited has announced that He Health, the brand's health service platform for men, has officially launched its online consultation services with tens of doctors from China's top hospitals available during the launch phase, marking a significant step forward in its digital health strategy. As China's first Internet hospital platform dedicated entirely to male health, He Health focuses on male sexual health, sexually transmitted diseases (STDs), and everyday health and nutrition. The online consultation function will enable users to easily access a full range of digital health services, including doctor consultations, medical guidance, testing and health report analysis, and health management. Currently, He Health's online consultations will center primarily on andrology, dermatology, and HIV/AIDS, addressing in particular sexual dysfunction and HIV/STDs. BlueCity launched He Health in 2019, in the aim to tackle the lack of health awareness, limited medication purchase channels, and ineffective privacy protection that many men face when it comes to their sexual and overall health. He Health seeks to provide men with convenient, private, and friendly medical services, combining online consultation and prescription with the offline delivery of medication. In April 2021, He Health obtained an Internet hospital license, and it announced in the following month the expansion of its post-exposure prophylaxis (PEP) express delivery services from 40 cities in China to 100 by the end of 2021, bringing its two-hour delivery of critical HIV-blocking medication to more members of the community.