BlueRush Announces Sale of Software Assets to Broadridge for C$2.3 Million
09/05/2019 | 08:07am EST
TORONTO, Sept. 05, 2019 (GLOBE NEWSWIRE) -- BlueRush Inc. (“BlueRush” or the “Company”) (TSX-V: BTV), an emerging personalized video Software as a Service (“SaaS”) company, announced that it has sold the technology and source code for its DigitalReach™ platform and Broadridge’s Smart Advisor® application to Broadridge Financial Solutions, Inc. (NYSE: BR), a global Fintech leader and leading provider of investor communications and technology-driven solutions to banks, broker-dealers, asset and wealth managers and corporate issuers, for C$2.3 million in cash. The disposition has been approved by the TSX Venture Exchange.
“This strategic transaction will enable us to heighten our focus on our core IndiVideo platform and provides us with greater financial flexibility to support our sales, marketing and product development objectives,” said Steve Taylor, CEO of BlueRush. “The sale of our DigitalReach platform and Smart Advisor application to an industry leader like Broadridge demonstrates our ability to develop value-enhancing technology solutions to meet the evolving customer service needs of leading financial services companies.”
Broadridge and BlueRush have also agreed to an arrangement that enables the continued support of the existing DigitalReach clients.
About BlueRush BlueRush develops and markets IndiVideo™, a disruptive, award-winning interactive personalized video platform that drives return on investment throughout the customer lifecycle, from increased conversions to more engaging statements and customer care. IndiVideo enables BlueRush clients to capture knowledge and data from their customers' video interaction, creating new and compelling data driven customer insights.
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