BMW Lifestyle has chosen premium materials and a minimalist design. This casual, impactful line has been created in collaboration with the licensing partner stichd. The premium apparel is made from long-lasting materials. Organic cotton has been used for the T-shirts, while Re:Down recycled down and feathers have been used for the lining and scarves.
The collection is aimed at a younger target group and lifestyle enthusiasts to whom the distinguished coolness of the first co-creator appeals: artist
GOODS WITH FREUDE offers the perfect pieces for every day, any mood, and any moment. These include the soft MICRO DOT SWEAT CREWsweater made from 100 percent organic cotton with minimalistic embroidered FREUDE branding on the sleeve, a special feature of the collection. The
GOODS WITH FREUDE also makes its
GOODS WITH FREUDE: the must-haves
The INSULATION GILET vest and the INSULATION JACKET are made from 100 percent recycled nylon and feature a lining made from 100 percent Re:Down as well as a water-repellent layer for damp, cold days. The collection also contains simple classics such as T-shirts, polo shirts and comfy hoodies. The style embodies a combination of sportiness and chic, which works for both understated business outfits and sporty leisure looks. The combination of contemporary design, sustainable materials, and the aspiration to provide quality and durability is the red thread running through the entire collection and is what makes it GOODS WITH FREUDE.
BMW M products - elegant materials meet functionality.
The BMW M products in the collectiondon't just appeal to
While the BMW M Series comes across as minimalist and restrained, the BMW M street products are striking and eye-catching. The BMW M logo and the iconic colors are foregrounded. The casual Contrast M Oversized T-Shirt is an everyday companion that turns heads thanks to its oversized fit and the colorful M stripes and M logo. The same applies to the oversized Contrast Sweat Hoodie.
The GOODS WITH FREUDE collection is now available from selected retailers as well as online at https://lifestyle.bmw.com.
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