1. Homepage
  2. Equities
  3. Germany
  4. Xetra
  5. BMW AG
  6. News
  7. Summary
    BMW   DE0005190003


Delayed Xetra  -  05/18 11:36:32 am EDT
78.02 EUR   -0.76%
05/18BMW model update measures as of summer 2022.
05/18The new BMW 3 Series Sedan and the new BMW 3 Series Touring.
05/18Veoneer to supply Cameras to BMW Group's Next Generation Vision System for Automated Driving
SummaryMost relevantAll NewsAnalyst Reco.Other languagesPress ReleasesOfficial PublicationsSector newsMarketScreener Strategies

Bayerische Motoren Werke : BMW Theatre Screen brings cinematic experience into the vehicle.

01/05/2022 | 02:08pm EDT
  • With the BMW Theatre Screen, BMW is setting new standards in the area of in-car entertainment and offering rear passengers an entertainment experience on a par with a cinema.

  • The BMW Group is working with Amazon to fully integrate the Fire TV experience within the Theatre Screen system - giving passengers access to a wide variety of content so they can stream videos, listen to music, and watch downloaded programs, all while on the road.

  • My Mode Theatre orchestrates the different vehicle functions like lowering the theatre screen, lighting and sunblinds to get the passengers in the perfect mood for the one-of-a-kind immersive entertainment experience awaiting them.

  • The BMW Theatre Screen is a 31-inch panorama display in 32:9 format with smart TV functions and a resolution of up to 8K.

  • A country-specific streaming offering is also in the works for customers in China.

The My Modes make individual mobility in a BMW a particularly intense experience. They create an integrated user experience in the interior that reflects and influences the mood of the driver and their passengers in a specific situational context. More than ever, an atmosphere is established with unique moments full of emotion. At the Consumer Electronics Show (CES) in 2022, the BMW Group previews another, particularly exclusive version of My Modes in combination with a new and worldwide unique in-car entertainment system for future BMW models. My Mode Theatre transforms the rear of the interior into a private cinema lounge with surround sound and 5G connectivity thanks to the BMW Theatre Screen, a panorama display in 32:9 format. In this setting, every journey becomes a breathtaking cinema experience for the rear passengers with a personalised programme of entertainment on a 31-inch ultra-wide display with a resolution of up to 8K.

Frank Weber, Member of the Board of Management of BMW AG Development: "We develop immersive, digital experiences for sheer driving pleasure. In Theatre Mode, the rear of the interior is transformed into a private cinema lounge. With the 31 inch display, 5G connectivity, 8K resolution, surround sound and individual streaming program, an unprecedented experience is created that sets new standards for in-car entertainment."

The large screen with smart TV function is extended out of the headliner on request by a sophisticated rotary movement on two articulated rails at the sides. The BMW Theatre Screen can be controlled by touch operation or using touch pads integrated in the rear doors.

Setting a new benchmark for in-car 4K entertainment.
To help deliver this bold innovation, the BMW Group selected Amazon Fire TV to bring together the content and technology that makes seamless in-vehicle entertainment experiences possible. The Fire TV experience lets rear-seat passengers enjoy a wide variety of content from popular apps, so they can stream movies and TV episodes, listen to music, and watch downloaded programs - all while on the road. This is the first vehicle integration of Amazon Fire TV to support content in 4K, and offers the highest resolution and biggest display of any in-car Fire TV experience. There will be a country-specific offering for customers in China.

Raise the curtain: Atmospheric setting with sound from the cooperation with Hans Zimmer.
The new in-car entertainment experience in future luxury class models from BMW begins with the activation of My Mode Theatre. When the BMW Theatre Screen moves out of the headliner, this is accompanied by a sound experience created exclusively for this purpose in cooperation between the BMW Group and the renowned film music composer and Academy Award winner, Hans Zimmer, which ends at the precise moment when the screen reaches its final position. A graphic animation also appears on the display, specially designed by BMW User Interface Design for the My Mode Theatre. At the same time, the roller sunblinds for the side windows and the rear window are closed and the ambient lighting in the rear of the vehicle is dimmed.

Great cinema: 32:9 panorama display with a resolution of up to 8K.
The BMW Theatre Screen is an ultra-wide panorama display with a screen diagonal of 31 inches that reaches horizontally over almost the entire interior and in height from the headliner to the backrests of the front seats. With a zoom function, the contents of the entertainment programme can be played in width-to-height of 16:9, 21:9 or even in 32:9 format (content may be cropped while zoomed). The exceptionally high display resolution of about 8000 × 2000 pixels per screen column ensures an extremely clear and detailed visual experience when enjoying cinema films in ultra HD quality. The integrated Bowers & Wilkins Diamond Surround Sound System delivers an extremely high-end and multifaceted sound experience.

The tilt of the display can be adjusted by touch operation using the control menu on the in-car entertainment system. This ensures an ideal cinema experience with maximum comfort in every seat position. The corresponding touch controls are also used to select the screen format and two individual passenger volume controls are arranged both on the right and left edges of the display. Alternatively, the passengers can control the entertainment system using the control panels integrated in the door handles.

Full programme: Wide range of entertainment thanks to 5G connectivity and seamless Fire TV integration.
The in-car entertainment system of the future makes it possible to also enjoy the benefits of an extremely modern entertainment experience from the rear seat. An online connection with fast and reliable data transmission is the basis for streaming content. The BMW Group is a pioneer in the implementation of the 5G mobile radio standard in vehicles. The technology flagship BMW iX is the worldwide first premium vehicle to use this standard for data transmission. It will also be used in other models like the BMW i4 in the future. With an extremely high data bandwidth and low latency, it provides an ideal streaming experience with the luxurious in-car entertainment system of the future (the streaming speed is dependent on the network coverage available locally).


BMW - Bayerische Motoren Werke AG published this content on 05 January 2022 and is solely responsible for the information contained therein. Distributed by Public, unedited and unaltered, on 05 January 2022 19:07:06 UTC.

ę Publicnow 2022
All news about BMW AG
05/18BMW model update measures as of summer 2022.
05/18The new BMW 3 Series Sedan and the new BMW 3 Series Touring.
05/18Veoneer to supply Cameras to BMW Group's Next Generation Vision System for Automated Dr..
05/18European new car sales drop tenth month in a row in April - ACEA
05/18EU New Car Sales Slumped in April as Supply Squeezes Drag On
05/17Mercedes-Benz to use energy-dense silicon battery for G-Class
05/17BMW is official partner of Art Basel in Hong Kong 2022. Leelee Chan's BMW Art Journey b..
05/17Unilever, Uber, Zurich Call For 2035 Ban On Combustion Engines In Europe
05/17BMW : Bernstein gives a Buy rating
05/16M FEELING IN A NEW DIMENSION : Driving dynamics testing with the new BMW XM.
More news
Analyst Recommendations on BMW AG
More recommendations
Sales 2022 129 B 136 B 136 B
Net income 2022 14 085 M 14 781 M 14 781 M
Net cash 2022 23 871 M 25 051 M 25 051 M
P/E ratio 2022 3,68x
Yield 2022 8,63%
Capitalization 51 203 M 53 734 M 53 734 M
EV / Sales 2022 0,21x
EV / Sales 2023 0,19x
Nbr of Employees 118 909
Free-Float 57,5%
Chart BMW AG
Duration : Period :
BMW AG Technical Analysis Chart | MarketScreener
Full-screen chart
Technical analysis trends BMW AG
Short TermMid-TermLong Term
Income Statement Evolution
Mean consensus OUTPERFORM
Number of Analysts 25
Last Close Price 78,02 €
Average target price 106,17 €
Spread / Average Target 36,1%
EPS Revisions
Managers and Directors
Oliver Zipse Senior VP-Corporate Planning & Product Strategy
Nicolas Peter Group Leader-Corporate Finance
Norbert Reithofer Chairman-Supervisory Board
Susanne Klatten Independent Member-Supervisory Board
Manfred Schoch Chairman-General Works Council
Sector and Competitors
1st jan.Capi. (M$)
BMW AG-11.83%53 734
VOLKSWAGEN AG-17.75%91 308