"With the innovative bonus programme BMW Points we combine our technology competence in electromobility and digitisation in order to make sustained mobility even more attractive for the drivers of BMW Plug-in Hybrid Models", explains
More BMW Points, fewer emissions: Every kilometre counts.
The digital service BMW Points rewards drivers of Plug-in Hybrid Models, which reduce fuel consumption, CO2-emission and noise emissions in urban traffic through purely electric driving, thus contributing to increased quality of life in urban environment. The innovative bonus programme raises drivers' motivation to charge the high-voltage battery on a regular basis to use the electric range of current BMW Plug-in Hybrid Models as intensive as possible for local emission-free mobility - in particular in the city, but also when commuting between home and work.
BMW Points are being collected automatically during driving on an individual customer account that is integrated in the My BMW App. Thus the driver of a BMW Plug-in Hybrid Model may collect points in a very convenient way for every kilometre covered with a purely electric drive. Converting points into a credit balance is possible when a certain score has been reached. Thereby 1
First experiences: BMW Points generate significant added value.
Only a few weeks after the start of BMW Points at the first European automobile markets it could already be seen, based on anonymised customer data, that customers succeed immediately in generating a significant ecological and emotional added value with the collection of points. The particularity thereby: BMW Points specifically rewards customers' sustained mobility behaviour since the bonus points in the form of a charging-credit enable them to drive emissionfree kilometres locally without additional costs. Thus customers and the environment profit equally from this innovative digital service. Regarding the further development of BMW Points new ways for collecting points as well as additional options for redeeming the collected points are being analysed. Creating incentives for sustainable mobility behaviour is thereby clearly in the focus.
Manage BMW Points conveniently with the My BMW App.
The services BMW Points and
Prerequisite for collecting BMW Points is a BMW ConnectedDrive Account. The customer can manage their current point level conveniently via the My BMW App on their smartphone. BMW Points, when charging the high voltage battery, are also redeemed via the My BMW App in combination with the digital charging service BMW Charging.
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Unique combination: BMW Points and
BMW Points follow up on the digital service
The combined services
BMW Plug-in Hybrid Models are by now available in all relevant vehicle segments; the latest battery cell technology will further increase their electric range. New functions of BMW Points and
BMW Plug-in Hybrid Models: many advantages in daily use.
In addition, BMW Plug-in Hybrid Models offer their users even more advantages compared to traditional drives:
- Money saved: Electric driving in the city is cheaper than using petrol and diesel when the Plug-in-Hybrid Electric Vehicle is charged cost-effectively at home or at the employer.
- Tax advantage: Company Plug-in Hybrid cars get only taxed on half of the gross list price to determine the financial advantage when privately used in
- Always the right temperature, already when getting into the car: Pre-heating and stationary air conditioning come as standard.
- If you brake, you win: The battery is being re-charged when braking. With conventional vehicles braking only generates heat and brake abrasion.
- The best of two worlds: Plug-in Hybrid Models offer electric driving pleasure in the city and classic
- More quality of life in cities: By activating the electric drive mode, users may actively contribute to the reduction of emissions and traffic noise in the cities.
For additional information regarding BMW Charging, please see the press release "BMW Charging and MINI Charging: expanded charging options for Gen5 market launch" from
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