Bollore : Convening Notice

Bolloré

Convening Notice

Ordinary and Extraordinary General Meetings of Thursday June 1, 2017 - 9:30 a.m.

Tour Bolloré 31-32, quai de Dion-Bouton - 92800 Puteaux

2017

BOLLORÉ

1. -Message from the Chairman
2. -Methods for participating in General Meetings

02 - Participation in General Meetings 02 - Participation and voting methods 02 - Instructions for using the form

06 -Overview

07 - Comments on operations and results

10 - Consolidated financial statement summary tables

11 -Agenda

11 - Agenda of the Ordinary General Meeting of June 1, 2017

11 - Agenda of the Extraordinary General Meeting of June 1, 2017

12 -Reports to the General Meetings

12 - Report by the Board of Directors to the Extraordinary General Meeting 14 - Statutory Auditors' report on the issue of various securities

giving access to equity with preferential subscription rights

1. - Statutory Auditors' report on the capital increase by issuance of new shares and, where applicable, the allocation of free shares or other securities giving access to equity reserved for members of a company savings plan

2. - Statutory Auditors' report on the decrease in share capital

3. - Statutory Auditors' report on the authorization to grant stock subscription or purchase options

4. - Presentation of resolutions to the Ordinary General Meeting

21 - Presentation of resolutions to the Extraordinary General Meeting 22 - Composition of the Board of Directors

23 - Statutory Auditors' special report on regulated agreements and commitments

24 -Text of resolutions

24 - Resolutions presented to the Ordinary General Meeting of June 1, 2017

27 - Resolutions presented to the Extraordinary General Meeting of June 1, 2017

30 -Practical information

30 - Summary of the methods for participating in General Meetings 30 - Methods for exercising the option of posing questions in writing 30 - Obtain additional information

2017 CONVENING NOTICE 01

Message from the Chairman

Dear shareholders,

It is our honor to invite you to the Ordinary General Meeting on Thursday, June 1, 2017 at 9:30 a.m. at Tour Bolloré, 31-32, quai de Dion- Bouton, in Puteaux (92800), France and then to the Extraordinary General Meeting, to deliberate on the agenda.

The presence of the members of the Board of Directors, the Bolloré Group's exec- utives and the shareholders makes the General Meeting a unique occasion for reflection and discussion. This General Meeting will inform you about the results, outlook and governance of the company, which celebrated its 195th anniversary on February 17.

This General Meeting will also give you the opportunity to ask questions and vote on the texts of the resolutions that will be sub- mitted for your approval.

We look forward to your participation in this General Meeting.

If you are unable to attend the meeting in person, you have the option of either author- izing the Chairman of the Board of Directors, who will chair the Meeting, to vote on your behalf, voting by mail or designating any person of your choice as a proxy.

We thank you in advance for your con- fidence in Bolloré and for your careful consideration of the resolutions.

Respectfully,

Vincent Bolloré Chairman and Chief Executive Officer

02 Methods for participating in General Meetings

BOLLORÉ

Methods for participating in General Meetings Participation in General Meetings

Any shareholder, regardless of the number of shares he or she holds, may attend General Meetings in person or be represented at them under the terms and con- ditions provided for by the laws and regulations.

In accordance with article R. 225-85 of the French company law (Code de com- merce), the right to attend General Meetings, to be represented at a meeting or to vote by mail is subject to the registration of the shares in the name of the share- holder or an intermediary registered on his or her behalf, on the second business day preceding the Meetings at midnight, Paris time (i.e., midnight on Tuesday May 30, 2017):

f for shareholders who own registered shares in registered securities accounts held for the company by its agent, CACEIS Corporate Trust - Operations Department - General Meetings - 14, rue Rouget-de-Lisle - 92130 Issy-les-Moulineaux, France (directly registered shares are registered only in accounts held by the company, and shares in administered registered form are also registered with a financial intermediary);

f for holders of bearer shares in bearer securities accounts held by a finan- cial intermediary.

The entry of securities in the bearer securities accounts held by the financial intermediary is confirmed by a shareholding certificate issued by the latter, which will prove that he or she is a shareholder.

The shareholding certificate issued by the authorized intermediary must be attached to the voting form or to the admission card application sent by the authorized intermediary to CACEIS Corporate Trust - Operations Department - General Meetings - 14, rue Rouget-de-Lisle - 92130 Issy-les-Moulineaux, France. Only those shareholders who prove this by midnight, Paris time, on May 30, 2017 may, under the conditions described above, attend the meetings.

Participation and voting methods

To exercise their voting rights, shareholders may choose between the following three methods of participation:

f attendance in person at the General Meeting;

f granting a proxy to the Chairman of the Meeting or any natural person or legal entity of their choice;

f voting by mail.

Note that in accordance with article R. 225-85 of the French company law (Code de commerce), shareholders who have already voted by mail, sent a proxy, applied for an admission card or applied for a shareholding certificate can no longer choose another way to participate.

Instructions for using the form

HOW DO I GET A VOTING FORM?

f If you are a registered shareholder: CACEIS Corporate Trust has automati- cally sent you a voting form.

f If you are a holder of bearer shares: the voting form is available on www. bollore.com/Investors/Regulated information/General meeting or upon request from the intermediary with which your securities are listed.

The form may also be obtained by writing to CACEIS Corporate Trust, General Meetings Department, 14, rue Rouget-de-Lisle, 92862 Issy-les-Moulineaux Cedex 9, France, or from the company's Legal Department, 31-32, quai de Dion- Bouton, 92811 Puteaux Cedex, France, and it must be received no later than six days before the General Meeting (i.e. no later than May 26, 2017).