For Immediate Release

10 October 2018

boohoo group plc

Director's Dealing

boohoo group plc (AIM: BOO), the leading online fashion retailer, announces the following dealing in the Company's ordinary shares of 1 pence each ('Ordinary Shares') by Neil Catto, Chief Financial Officer. The dealing has taken place on 10 October 2018.

Neil Catto has exercised an option over 59,604 Ordinary Shares at an exercise price of 21.4 pence per Ordinary Share. Neil will retain this shareholding as part of his commitment to hold shares as part of the Executive Director Shareholding requirement.

As a result of this exercise, Neil's interest in Shares will be as follows:

Director

Shares held personally

Shares under option in LTIP

Shares held under SIP

Shares under option in SAYE

Total interest

% of issued share capital

Neil Catto

73,910

671,603

10,509

0

756,022

0.065%

Notification and public disclosure of transactions by persons discharging managerial responsibilities and persons closely associated with them.

1

Details of the person discharging managerial responsibilities / person closely associated

a)

Name

Neil Catto

2

Reason for the notification

a)

Position/status

CFO

b)

Initial notification /Amendment

Initial notification

3

Details of the issuer, emission allowance market participant, auction platform, auctioneer or auction monitor

a)

Name

Boohoo group plc

b)

LEI

213800SZF3KFCECWY243

4

Details of the transaction(s): section to be repeated for (i) each type of instrument; (ii) each type of transaction; (iii) each date; and (iv) each place where transactions have been conducted

a)

Description of the financial instrument, type of instrument

Identification code

Ordinary shares of 1p

ISIN: JE00BG6L7297

b)

Nature of the transaction

Exercise of shares under Company's Save As You Earn Share Scheme

c)

Price(s) and volume(s)

Price(s)

Volume(s)

21.4 pence

59,604

d)

Aggregated information

- Aggregated volume

- Price

N/A

e)

Date of the transaction

10 October 2018

f)

Place of the transaction

London Stock Exchange, AIM

Enquiries

boohoo group plc

Neil Catto, Chief Financial Officer

Tel: +44 (0)161 233 2050

Alistair Davies, Investor Relations

Tel: +44 (0)161 233 2050

Clara Melia, Investor Relations

Tel: +44 (0)20 3289 5520

Zeus Capital - Nominated adviser and joint broker

Nick Cowles/Andrew Jones (Corporate Finance)

Tel: +44 (0)161 831 1512

John Goold/Benjamin Robertson (Corporate Broking)

Tel: +44 (0)20 3829 5000

Jefferies Hoare Govett - Joint broker

Nick Adams/Max Jones

Tel: +44 (0)20 7029 8000

Buchanan - Financial PR adviser

boohoo@buchanan.uk.com

Richard Oldworth/ Sophie Wills/ Maddie Seacombe/

Tel: +44 (0)20 7466 5000

Gemma Mostyn-Owen

About boohoo group plc

'Leading the fashion eCommerce market'

Founded in Manchester in 2006, the group started life as boohoo.com, an inclusive and innovative brand targeting young, value-orientated customers. For over 10 years, boohoo has been pushing boundaries to bring its customers up-to-date and inspirational fashion, 24/7. boohoo has grown rapidly in the UK and internationally, expanding its offering with range extensions into menswear through boohooMAN.

In early 2017 the group extended its customer offering through the acquisitions of the vibrant fashion brand PrettyLittleThing, and free-thinking brand Nasty Gal. United by a shared customer value proposition, our brands design, source, market and sell great quality clothes, shoes and accessories at unbeatable prices. This investment proposition has helped us grow from a single brand, into a major multi-brand online retailer, leading the fashion eCommerce market for 16 to 30-year-olds around the world. Today the boohoo group sells to over 9.8 million customer accounts across all its brands in almost every country in the world.

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Boohoo.com plc published this content on 10 October 2018 and is solely responsible for the information contained herein. Distributed by Public, unedited and unaltered, on 10 October 2018 16:37:05 UTC