Boohoo announced a new partnership with Alshaya Group ('Alshaya'), building on the presence of Debenhams in the Middle East region. This partnership marks a further step as the Group accelerates progress integrating and scaling the Debenhams brand. Alshaya, who currently run Debenhams stores in leading shopping malls, will have exclusive rights to operate the Debenhams stores and a local eCommerce platform in Kuwait, Saudi Arabia, UAE, Bahrain, Egypt, Oman and Qatar. The Group continues to work with new strategic wholesale partners in key regions to extend reach and build brand awareness, and this partnership will see boohoo group brands in Debenhams stores from Fourth Quarter 2021 and also on a new local online platform across the Middle East from early 2022.