Press release – Paris,
THE BOUYGUES GROUP AND HEC PARIS TOGETHER CREATE THE “SMART CITY AND COMMON GOOD” CHAIR
The Bouygues group and HEC Paris announce the creation of the “Smart City and Common Good” chair with the objective of contributing to thinking on major societal challenges and the contemporary world.
Through the creation of this chair, in partnership with HEC Paris, the Bouygues group aims to:
- Help convey a people-focused vision of the smart city to future decision-takers;
- Draw on academic thinking to make its sustainable city offerings more meaningful;
- Raise awareness about the diversity and quality of careers within the Group.
This chair, held by Bertrand Quélin, Professor of Strategy and Business Policy at HEC Paris, will have four strands:
- Research work: Professor Bertrand Quélin will create a Bouygues case study in collaboration with managers from the whole Group; the case study will be published on international platforms and all lectures using the case study will be made accessible;
- Academic initiatives: representatives from the Bouygues group will make presentations on pre-defined subjects during lectures or carry out specific initiatives within the academic courses of HEC Paris;
- The recruitment of new talents for the Bouygues group, who may contribute additional viewpoints (international, sustainable development);
- The organisation of joint events.
For the Bouygues group, the creation of this chair forms part of its firmly-held belief that meeting essential day-to-day needs with an ethical and a responsible attitude helps to drive improvement for society as a whole. In response to the challenges of population growth, urbanisation, climate change, managing health risks, digital and technological transformation and changing user behaviour, the innovative solutions offered by Bouygues for the city of the future form a core part of the mission pursued by the Group’s people:
that of “making life better for as many people as possible every day”.
For example,
Likewise, the
Finally, Sensations by
For HEC, the “Smart City and Common Good” chair forms part of an overall policy of nurturing future generations and thinking towards a more sustainable and inclusive world.
This chair is also in association with HEC’s Society and
- Contribute to the understanding of phenomena such as climate constraints, scarcer resources, growing social inequality, technological transition and ethical imperatives;
- Support the actors of these transformations;
- Prepare future business leaders and managers to take account of current and future challenges.
This chair underlines the constant commitment by HEC to train actors of change who are able to challenge the status quo and develop new paradigms and models for businesses.
To follow the Master Class by Professor Bertrand Quélin on Monday 12 October at
Connect here: YouTube or Facebook
ABOUT BOUYGUES
Bouygues is a diversified services group with a strong corporate culture whose businesses are organised around three sectors of activity: Construction, with
ABOUT
A leader in management science education and research, HEC Paris offers a unique and comprehensive range of academic courses designed for the managers of the future. They include undergraduate, Master’s and MSc degree courses,
Founded by the
PRESS CONTACTS:
presse@bouygues.com • Tel.: +33 (0)1 44 20 12 01
Attachment
- PR THE BOUYGUES GROUP AND HEC PARIS TOGETHER CREATE THE “SMART CITY AND COMMON GOOD” CHAIR
© OMX, source