Tokyo (December 20, 2011)-Bridgestone Corporation held its Second Bridgestone Global TQM (Total Quality Management) Conference on Friday, December 16, at the Bridgestone Technical Center in Kodaira, Tokyo.

The slogan for this year's conference was "Standards are Our Guiding Principle. Actively implementing KAIZEN through Genbutsu-Genba Concept" (Genbutsu-Genba or decision-making based on verified on-site observations is one of the four foundations of The Bridgestone Essence, the company's global philosophy). Continuing the tradition from the previous year, this conference was held with the goal of furthering improvement activities throughout the Group. To facilitate this, superior examples of improvement activities from various Bridgestone Group companies were shared, allowing attendees from around the world to learn from the efforts of their peers.

This event was attended by over 400 Bridgestone employees from across the globe, including those from operating sites in Japan, the United States, Costa Rica, Spain, Turkey, China and Indonesia. A total of 15 improvement activities from various functions, such as production, sales and service were presented. The activities were judged according to how well they addressed on-site needs. Four TQM Awards and two Inspiration Awards were awarded at the conference to employees whose improvement activities were deemed to be superior based on these criteria.

Operating sites that received awards are listed below.
Award Operating site
TQM Award Bridgestone Diversified Products East Co., Ltd.
Bridgestone Corporation Saga Plant
Bridgestone Electro-Materials (Shenzhen) Ltd.
Bridgestone Corporation Amagi Plant
Inspiration Award Bridgestone Corporation Shimonoseki Plant
Bridgestone Europe NV/SA Bilbao Plant, in Spain

Going forward, the Bridgestone Group will continue to promote quality improvement activities in accordance with its policy of providing superior quality throughout its supply chain.

Bridgestone Corporation, headquartered in Tokyo, is the world's largest tire and rubber company. In addition to tires for use in a wide variety of applications, it also manufactures a broad range of diversified products, which include industrial rubber and chemical products and sporting goods. Its products are sold in over 150 nations and territories around the world.

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