Tokyo (December 20, 2011)-Bridgestone Corporation held its
Second Bridgestone Global TQM (Total Quality Management)
Conference on Friday, December 16, at the Bridgestone
Technical Center in Kodaira, Tokyo.
The slogan for this year's conference was
"Standards are Our Guiding Principle. Actively
implementing KAIZEN through Genbutsu-Genba Concept"
(Genbutsu-Genba or decision-making based on verified
on-site observations is one of the four foundations of The
Bridgestone Essence, the company's global philosophy).
Continuing the tradition from the previous year, this
conference was held with the goal of furthering improvement
activities throughout the Group. To facilitate this,
superior examples of improvement activities from various
Bridgestone Group companies were shared, allowing attendees
from around the world to learn from the efforts of their
This event was attended by over 400 Bridgestone employees
from across the globe, including those from operating sites
in Japan, the United States, Costa Rica, Spain, Turkey,
China and Indonesia. A total of 15 improvement activities
from various functions, such as production, sales and
service were presented. The activities were judged
according to how well they addressed on-site needs. Four
TQM Awards and two Inspiration Awards were awarded at the
conference to employees whose improvement activities were
deemed to be superior based on these criteria.
Operating sites that received awards are listed below.
Bridgestone Diversified Products East Co., Ltd.
Bridgestone Corporation Saga Plant
Bridgestone Electro-Materials (Shenzhen) Ltd.
Bridgestone Corporation Amagi Plant
Bridgestone Corporation Shimonoseki Plant
Bridgestone Europe NV/SA Bilbao Plant, in Spain
Going forward, the Bridgestone Group will continue to
promote quality improvement activities in accordance with
its policy of providing superior quality throughout its
Bridgestone Corporation, headquartered in Tokyo, is the
world's largest tire and rubber company. In addition to tires
for use in a wide variety of applications, it also
manufactures a broad range of diversified products, which
include industrial rubber and chemical products and sporting
goods. Its products are sold in over 150 nations and
territories around the world.