Bridgestone : Stakeholder Engagement

Stakeholder Engagement

The Bridgestone Group prioritizes engagement with stakeholders as it strives to understand their perspectives and to share its point-of-view as well. For example, in January and December 2020, the Group held meetings on

environmental, social and governance topics with investors. Learnings from stakeholders help inform the Group's business activities as it continues to sustainably grow its business.

Stakeholder	The Bridgestone Group	Communication Channels
Group	Responsibilities
		• Responses to Customer Communication Center inquiries
		• Analysis, database compilation and internal utilization of customer input
	• Developing appealing products/services	• Bridgestone Innovation Gallery dedicated to Bridgestone history and
Customers	• Providing timely response and support	innovation initiatives
• Providing appropriate information	• Websites and social media
	• Effectively managing customer information	• Daily sales and service activities (retail stores, dealer channels, online commerce)
		• Customer satisfaction survey
		• Auto shows and exhibitions
		• Annual Shareholders' Meeting
		• Corporate Governance Code Report
		• Corporate Governance Report
		• Financial results review meetings
Shareholders	• Providing appropriate and timely	• Mid-Long Term Business Strategy, Mid Term Business Plan and progress updates
• Investor relations website
information
And Investors	• Reports based on International Integrated Reporting Framework
• Maximizing corporate value
	• Individual meetings with investors
		• Communications at sustainability-related events
		• Discussed the Group's sustainability journey with investors at a January 2020
		ESG conference and at a December 2020 ESG conference featuring the global CEO.
		Also held individual meetings on ESG topics
		• Daily procurement activities
Business	• Ensuring fair and impartial transactions	• Procurement policy explanatory forums/Sustainability seminars
• Communicating Sustainable	• Global Sustainable Procurement Policy rollout
Partners
Procurement Policy	• Supplier awards
		• Discussions with management (distributor meetings)
		• Bridgestone Code of Conduct, Global Human Rights Policy and Global
		Anti-Bribery Policy
	• Respecting human rights	• Employee engagement survey
	• Personnel evaluation systems and career development consultation
	• Promoting diversity and inclusion,
	• Talent matching system (job-based employment, open-posting system
	including diverse working styles
	and job-matching system)
	• Developing and utilizing human resources
Employees	• Participation in The Valuable 500, promote appointment and recruitment of
• Promoting occupational health and safety,
	female managers
	and health and productivity management
	• Meetings between labor and management
	• Facilitating mutual understanding
	• In-house newsletters and intranet
	between management and labor
	• Town hall meetings
		• Bridgestone Group Awards and other reward systems
		• Internal events related to the Olympic and Paralympic Games
		• Donations and social contributions
Local	• Contributing to local communities	• Facility tours
• Environmental and safety education activities
• Preserving local environments
Communities,	• Sponsorship and aid for local events
• Supporting activities in locations with
NGOs	• Local community events related to the Olympic and Paralympic Games
the Bridgestone Group operating sites
	• Disaster relief support
		• Dialogue and collaborations with NGOs
		• Trade association memberships, committees and conferences
		• Dialogue and collaborations with economic and industry organizations
Government		• Engagement with government officials
Agencies,	• Contributing to the development of a	• Participation in global initiatives on sustainability and environment such
safe and reliable mobile society	as theTire Industry Projectoperated under theWorld Business Council for
Industry
• Supporting education activities	Sustainable Development, theGlobal Platform for Sustainable Natural Rubber,
Organizations
• Participating in industry economic impact	Ellen Macharthur Foundation,Task Force onClimate-relatedFinancial
And Education
studies and supply chain assessments	Disclosures, andBusiness for Nature
Institutions
	• Interaction and exchanges of opinion with municipal government agencies
		• Communication, coordination and support of industry-government-academia
		partnerships

79 | Stakeholder Engagement

Sustainability Report 2020-2021