Stakeholder Engagement
The Bridgestone Group prioritizes engagement with stakeholders as it strives to understand their perspectives and to share its point-of-view as well. For example, in January and December 2020, the Group held meetings on
environmental, social and governance topics with investors. Learnings from stakeholders help inform the Group's business activities as it continues to sustainably grow its business.
Stakeholder | The Bridgestone Group | Communication Channels | |
Group | Responsibilities | ||
• Responses to Customer Communication Center inquiries | |||
• Analysis, database compilation and internal utilization of customer input | |||
• Developing appealing products/services | • Bridgestone Innovation Gallery dedicated to Bridgestone history and | ||
Customers | • Providing timely response and support | innovation initiatives | |
• Providing appropriate information | • Websites and social media | ||
• Effectively managing customer information | • Daily sales and service activities (retail stores, dealer channels, online commerce) | ||
• Customer satisfaction survey | |||
• Auto shows and exhibitions | |||
• Annual Shareholders' Meeting | |||
• Corporate Governance Code Report | |||
• Corporate Governance Report | |||
• Financial results review meetings | |||
Shareholders | • Providing appropriate and timely | • Mid-Long Term Business Strategy, Mid Term Business Plan and progress updates | |
• Investor relations website | |||
information | |||
And Investors | • Reports based on International Integrated Reporting Framework | ||
• Maximizing corporate value | |||
• Individual meetings with investors | |||
• Communications at sustainability-related events | |||
• Discussed the Group's sustainability journey with investors at a January 2020 | |||
ESG conference and at a December 2020 ESG conference featuring the global CEO. | |||
Also held individual meetings on ESG topics | |||
• Daily procurement activities | |||
Business | • Ensuring fair and impartial transactions | • Procurement policy explanatory forums/Sustainability seminars | |
• Communicating Sustainable | • Global Sustainable Procurement Policy rollout | ||
Partners | |||
Procurement Policy | • Supplier awards | ||
• Discussions with management (distributor meetings) | |||
• Bridgestone Code of Conduct, Global Human Rights Policy and Global | |||
Anti-Bribery Policy | |||
• Respecting human rights | • Employee engagement survey | ||
• Personnel evaluation systems and career development consultation | |||
• Promoting diversity and inclusion, | |||
• Talent matching system (job-based employment, open-posting system | |||
including diverse working styles | |||
and job-matching system) | |||
• Developing and utilizing human resources | |||
Employees | • Participation in The Valuable 500, promote appointment and recruitment of | ||
• Promoting occupational health and safety, | |||
female managers | |||
and health and productivity management | |||
• Meetings between labor and management | |||
• Facilitating mutual understanding | |||
• In-house newsletters and intranet | |||
between management and labor | |||
• Town hall meetings | |||
• Bridgestone Group Awards and other reward systems | |||
• Internal events related to the Olympic and Paralympic Games | |||
• Donations and social contributions | |||
Local | • Contributing to local communities | • Facility tours | |
• Environmental and safety education activities | |||
• Preserving local environments | |||
Communities, | • Sponsorship and aid for local events | ||
• Supporting activities in locations with | |||
NGOs | • Local community events related to the Olympic and Paralympic Games | ||
the Bridgestone Group operating sites | |||
• Disaster relief support | |||
• Dialogue and collaborations with NGOs | |||
• Trade association memberships, committees and conferences | |||
• Dialogue and collaborations with economic and industry organizations | |||
Government | • Engagement with government officials | ||
Agencies, | • Contributing to the development of a | • Participation in global initiatives on sustainability and environment such | |
safe and reliable mobile society | as theTire Industry Projectoperated under theWorld Business Council for | ||
Industry | |||
• Supporting education activities | Sustainable Development, theGlobal Platform for Sustainable Natural Rubber, | ||
Organizations | |||
• Participating in industry economic impact | Ellen Macharthur Foundation,Task Force onClimate-relatedFinancial | ||
And Education | |||
studies and supply chain assessments | Disclosures, andBusiness for Nature | ||
Institutions | |||
• Interaction and exchanges of opinion with municipal government agencies | |||
• Communication, coordination and support of industry-government-academia | |||
partnerships | |||
79 | Stakeholder Engagement | Sustainability Report 2020-2021 |
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Bridgestone Corporation published this content on 29 June 2021 and is solely responsible for the information contained therein. Distributed by Public, unedited and unaltered, on 29 June 2021 08:49:39 UTC.