Marko Ibrahim, who joined Bridgestone Americas in 2018, has been tapped to lead the company's Retail Operations division. He succeeds Joe Venezia, who's been in the role since 2017, according to a press release.

Ibrahim will focus on boosting profitability, customer count and efficiency. Bridgestone's retail operations (BSRO) is a subsidiary of Bridgestone Americas.

The BRO division has more than 2,200 locations under the Firestone Complete Auto Care, Tires Plus, Hibdon Tires Plus and Wheel Works brands.

Ibrahim joined Bridgestone in February 2018 as vice president of stores and was promoted to senior vice president of stores in 2020.

"Since joining Bridgestone in 2018, Marko has made a great impact on our BSRO stores and operations — especially throughout the COVID-19 pandemic," Gabriel Asbun, group president, Bridgestone Americas tire business, said in the release. "His ability to connect with BSRO store teams across the U.S. and lead them to success is why BSRO is the most trusted provider in every neighborhood we serve."

Prior to joining Bridgestone, Ibrahim held a variety of leadership roles with national retailers, most recently as senior vice president of North America retail for Office Depot, where he led all aspects of store operations for more than 1,400 retail stores and a team of 25,000-plus associates.

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