* Using Brightcove, SEEK has seen a 55% higher brand impact through its use of video
Creating better connections between organizations and job seekers is one of the key reasons that SEEK invested in more video content, making Brightcove an important part of SEEK's ongoing evolution from being solely functional and transactional to eliciting real human connections between its audiences. This is an attribute that is critical to job seeking and recruitment as these experiences tap into human emotions and people's sense of purpose. Recognizing how videos enhance these connections, Brightcove's video technology helps SEEK to be more accessible and relevant to a broader audience, while offering a more engaging, feature-rich experience that consists of video curation, playlist creation, autoplay functionality, and more.
Video has also played a big role in helping SEEK position itself as approachable and fun, which sets the right tone considering the inherent stress level of the hiring process. For example, video has allowed humor to complement SEEK's editorial content, such as in its "WorkaLOLics" series which offers playful videos that spoof common workplace concerns. The implementation of
"For SEEK, video has allowed for creativity in touchpoints and more authentic interactions between job seekers and hiring companies. Because of this, Brightcove's technology plays an important role in helping us achieve our company mission daily, which is to help job seekers lead more fulfilling and productive work lives, and help organizations succeed," said
"Video has always been a powerful storytelling mechanism for brands, and today, it's also enhancing the way people communicate as physical connection has been limited. Both are extremely important to the SEEK brand as an employment marketplace, and both have been significantly enhanced through the use of Brightcove's video technology," said
To learn more about how SEEK elevated its brand with video, visit https://www.brightcove.com/en/customers/seek
About SEEK
SEEK is a diverse group of companies, comprised of a strong portfolio of online employment, educational, commercial and volunteer businesses. SEEK has a global presence (including
About
When video is done right, it can have a powerful and lasting effect. Hearts open. Minds change. Creativity thrives. Since 2004, Brightcove has been helping customers discover and experience the incredible power of video through its award-winning technology, empowering organizations in more than 70 countries across the globe to touch audiences in bold and innovative ways.
Brightcove achieves this by developing technologies once thought impossible, providing customer support without parallel or excuses, and leveraging the expertise and resources of a global infrastructure. Video is the world's most compelling, exciting medium. Visit www.brightcove.com for more information. Video That Means Business.
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